MAKAHIMPONG, Winda K. N.; MUKUAN, Danny D. S.; TUMBEL, Tinneke M. Pengaruh Integrated Marketing Communication, Customer Experience dan Brand Image terhadap Purchase Decision pada Lazada Indonesia. Productivity, [S. l.], v. 4, n. 4, p. 499–506, 2023. Disponível em: https://ejournal.unsrat.ac.id/v3/index.php/productivity/article/view/49644. Acesso em: 21 mar. 2026.