UMPEL, Gabriel; TAMPI, Johny R. E.; WALANGITAN, Olivia F. C. The Effect of Product Features and Reference Groups on Brand Switching Decisions of Android Smartphone Users to iPhones on Unsrat Fisip Students. Productivity, [S. l.], v. 6, n. 1, p. 1–9, 2025. DOI: 10.35797/ejp.v6i1.55375. Disponível em: https://ejournal.unsrat.ac.id/v3/index.php/productivity/article/view/55375. Acesso em: 20 mar. 2026.