Productivity

The Effect of Product Quality and Price on Purchase Decision of Roti Acong in Kawangkoan

2024-03-14T23:36:31+08:00

The culinary business is growing day by day, causes business to compete more fiercely and will try their best to capture and maintain market share. The fierce competition among bakeries in Kawangkoan are seen in the different product quality and varying price. The objective of this study is to examine the effect quality of product and price on the purchasing decision of Roti Acong in Kawangkoan. This research is a quantitative research with a multiple linear regression analysis technique. The sample contained in this study amounted to 100 samples. The results showed that product quality and price had a positive and significant effect on the purchasing decision of Roti Acong in Kawangkoan.

The Influence of K-Pop EXO Brand Ambassador on Purchasing Decisions for Scarlett Products in Manado

2024-05-15T12:38:28+08:00

The sophistication of social media nowadays makes it easier for every individual in many ways, one of which is that it can be used for business. Digital marketing, or online marketing, is a form of marketing carried out using technology and the internet that aims to connect with customers through social media, websites, email, and other forms. Using brand ambassadors to promote products is the most effective promotional method to increase sales and improve consumer perceptions of the company. This study aims to determine the effect of the brand ambassador K-Pop EXO on purchase decisions for Scarlett products in Manado. This research uses a quantitative method using simple linear regression analysis. The statistical tests carried out are validity tests, reliability tests, descriptive statistical tests, correlation coefficient analysis, t tests and coefficient of determination tests. After processing the data, researchers obtained the results that the brand ambassador K-Pop EXO had a positive and significant effect on purchase decisions. However, the level of relationship between the brand ambassador and purchase decisions is at a low level.

The Influence of Knowledge Sharing and Work Training on Employee Performance of PT. PLN (Persero) UP2B Sistem Minahasa

2024-05-13T12:50:47+08:00

The aim of this research is to determine the influence of Knowledge Sharing on the Performance of Employees of PT. PLN (Persero) UP2B Sistem Minahasa, determine the influence of Work Training on the Performance of Employees of PT. PLN (Persero) UP2B Sistem Minahasa and to determine the influence of Knowledge Sharing and Work Training on the Performance of PT. PLN (Persero) UP2B Sistem Minahasa. The type of research used is quantitative research with correlation analysis techniques, regression data analysis, instrument testing, and classical assumption testing. The sampling technique in this research was saturated sampling with a total sample size of 54 employees of PT. PLN (Persero) UP2B Sistem Minahasa. The results of the research show that Knowledge Sharing has a significant effect on the performance of employees of PT. PLN (Persero) UP2B Sistem Minahasa, Work Training has a significant effect on the Performance of PT. PLN (Persero) UP2B Sistem Minahasa and simultaneously Knowledge Sharing and Work Training have a significant effect on the Performance of Employees of PT. PLN (Persero) UP2B Sistem Minahasa.

The Effect of Compensation and Work Environment on the Work Effectiveness of Employees of Bank SulutGo Sam Ratulangi Sub-Branch Manado

2024-05-07T09:56:36+08:00

Human resource management is a field of management that specifically studies human relationships and roles in organizations, this is due to human resource management in managing the workforce within the organization so that organizational goals are realized. The research objectives to be achieved are: To determine the effect of compensation and work environment on the work effectiveness of Bank SulutGo employees, Sam Ratulangi Manado sub-branch. To determine the influence of the work environment on the work effectiveness of Bank SulutGo employees, Sam Ratulangi Manado sub-branch. To determine the influence of Compensation and Work Environment on the Work Effectiveness of Bank SulutGo employees, Sam Ratulangi Manado Sub-Branch. The type of research used in this research is quantitative research. This research uses multiple regression analysis because it wants to know how the independent variable (X) can directly influence the dependent variable (Y). The results of the research show that Compensation has a significant effect on the Work Effectiveness of Employees of Bank Sulutgo Sam Ratulangi Sub Branch Manado, the Work Environment has a significant effect on the Work Effectiveness of Employees of Bank Sulutgo Sam Ratulangi Sub Branch Manado and simultaneously Compensation and Work Environment have a significant effect on the Work Effectiveness of Employees of Bank Sulutgo Sam Sub Branch Branch Ratulangi Manado.

Effect of Product Quality and Service Quality on Brand Image of PT Elnusa Petrofin (Amurang LPG Depot)

2024-03-16T13:59:54+08:00

Customer satisfaction is a person's feeling of happiness or disappointment that arises from comparing the product's perceived performance or results against their expectations. The aim of this research is to analyze the influence of product quality and service quality on brand image of PT Elnusa Petrofin. The population of this research is the customers of PT Elnusa Petrofin. Using nonprobability sampling techniques, the sample of this research consists of 50 respondends. To analyze the impact of both product quality and service quality on brand image, this research uses multiple linear regression. The results of this study show that product quality and service quality have positive impact on brand image.

The Effect of Servicescape and Personal Selling on Customer Satisfaction at PT Bank Rakyat Indonesia Bahu Unit

2024-03-08T19:32:55+08:00

The aim of this research was to determine the influence of Servicescape and Personal Selling on Customer Satisfaction. This research uses a quantitative approach, and the population is all customers at PT. Bank Rakyat Indonesia Unit Bahu with 100 respondents as samples. The sampling technique uses a non-probability sampling technique using the accidental sampling method and data collection uses a questionnaire. Data analysis uses instrument testing, classical assumption testing, hypothesis testing, correlation coefficient analysis, coefficient of determination, and multiple linear regression analysis with data processing using SPSS version 23. The results of this research show that partially Servicescape does not have a positive and significant effect on Customer Satisfaction, partially Personal Selling has a positive and significant effect on Customer Satisfaction. And simultaneously Servicescape and Personal Selling influence Customer Satisfaction.

The Effect of Occupational Safety and Health (K3) on Employee Performance at PT. Kawanua Dasa Pratama Paniki Manado Branch

2024-01-30T21:38:02+08:00

The purpose of this research is to determine the influence of occupational safety and health on employee performance at PT. Kawanua Dasa Pratama (Manado Paniki Branch). This research uses quantitative research. The population and sample used were Company Managers and Employees at PT. Kawanua Dasa Pratama (Manado Paniki Branch). Data collection techniques in this research were questionnaires, observation, literature study and documentation. The sample used in this research was 57 employee respondents. Data collection was carried out by administering a questionnaire. The data analysis technique used in this research uses SPPS Version 25. The results of this research show that occupational safety and health have an influence on employee performance. Hypothesis test results show that occupational safety and health influence employee performance at PT. Kawanua Dasa Pratama (Paniki Manado Branch).

Utilization of Tiktok Application as Digital Marketing Promotion at Curabeauty Manado

2024-03-09T10:30:22+08:00

Curabeauty is a store that sells various beauty products such as makeup, skincare, and bodycare located in the city of Manado, so that consumers, especially those who live in the city of Manado, do not need to take long to get the beauty products they want. Curabeauty uses various ways in promoting their products. One of them is by utilizing TikTok social media as a promotional tool. Through TikTok, selling goods is also easier because it can show the form of merchandise clearly accompanied by filter and music effects that make promotional videos look more attractive and not boring. This type of research uses qualitative research by choosing Curabeauty stores as research objects, especially on their tiktok accounts. Data collected through interviews with informants as well as observation and documentation. The results of this study show quite good results in the use of the TikTok application as a digital marketing promotion at Curabeauty Manado.

The Effect of Product Quality and Price on Purchasing Decisions at Babang Redo Coffee Outlet

2024-03-08T12:27:06+08:00

This study aims to determine the Effect of Product Quality and Price on Coffee Consumer Purchasing Decisions at Babang Redo Cofee Outlets. This study used quantitative methods. The sample used in the study amounted to 100 respondents of coffee consumers who came to enjoy Cofee at Babang Redo Outlet. The results of the study used SPSS 25. The data analysis techniques used in this study are validity tests, reliability tests, classical assumption tests, multiple linear regression tests, partial tests (t tests), simultaneous tests (f tests), and correlation and determination coefficient tests. Based on the results of data analysis, this study concluded that partiallly product quality and price have a positive and significant effect on coffee purchasing decisions, and together or simultaneously product quality and price have a positive and significant effect on consumer purchasing decisions.

The Effect of Promotion Through the Shopee Marketplace on Purchasing Decisions of Scarlett Body Lotion among Students

2024-03-08T10:31:57+08:00

The purpose of this study was to determine the effect of promotion on purchasing decisions. This type of research is descriptive quantitative, using a correlation approach and simple linear regression. The population in this study were students from the Faculty of Social and Political Sciences, Sam Ratulangi University Manado with sample criteria, namely students who have used or bought Scarlett Body Lotion products at Shopee, have bought similar products from the Scarlett Whitening brand, and have seen or visited advertisements about these products at Shopee. The research sample consisted of 97 respondents using a Likert scale questionnaire instrument. The results of the research in the t test show that there is a significant and positive effect of Promotion on Purchasing Decisions.

The Effect of Word of Mouth Communication on Purchasing Decisions for Emina Products for University Students

2024-03-08T10:14:16+08:00

Word of Mouth Communication refers to the communication process in which information or recommendations about a product, service, or experience are passed from individual to individual through direct coversation. By understanding the power of Word of Mouth Communication, businesses can focus on creating positive experiences and building strong relationship with consumers to increase the positive impact of Word of Mouth Communication on purchasing decision. The purpose of this research is to determine the influence of Word of Mouth Communication on purchasing decisions. This type of research uses a quantitative approach. The research population is active students at Sam Ratulangi University Manado who have purchased and used Emina products. The total sample was 100 respondents using non-random sampling techniques. The data analysis technique uses simple regression analysis with the IBM SPSS version 29 program. The results of the t test research show that the calculated t value is 7.351 > t table 1.98472, which means that Word of Mouth Communication has a significant and positive effect on purchasing decisions for Emina products among Sam Ratulangi University students Manado.