“The Effect of Market Orientation and Entrepreneurial Orientation on The Marketing Performance of Palm Sugar Msmes in South Minahasa Regency, North Sulawesi: The Role of Competitive Advantage as A Mediating Variable” (2025) Jurnal Agroekoteknologi Terapan, 7(1), pp. 94–108. doi:10.35791/jat.v7i1.66544.