Peran Digital Marketing dalam Upaya Peningkatan Omset Penjualan di Era Pandemi Covid-19 (Studi Kasus : UKM Deva Bag Desa Jiken Kecamatan Tulangan Kabupaten Sidoarjo)

Authors

  • Fauziatul Isnainiyah UIN Sunan Ampel Surabaya
  • Nabiela Naily UIN Sunan Ampel Surabaya
  • Zainal Muttaqim UIN Sunan Ampel Surabaya

DOI:

https://doi.org/10.35799/vivabio.v3i3.35763

Abstract

WHO states that the Covid-19 virus is a pandemic, so the Indonesian government has implemented various policies to break the chain of spread of COVID-19. The prohibition of gathering or gathering is one of them, so everything must be done online and done at home. This pandemic has had a very bad impact on economic sustainability, many people have experienced a decline in income due to the Covid-19 pandemic, and many have even lost their jobs. One of the economic sectors that is feeling the impact of the pandemic is Small and Medium Enterprises (SMEs). The Deva Bag SMEs is no exception in Jiken Village, Tulangan District, Sidoarjo Regency. With the current pandemic conditions, of course, SMEs must survive so an alternative marketing strategy is needed. Therefore, strategies such as digital marketing are needed which include sales through social media to marketplaces in an effort to increase SME turnover. So this research was conducted with the aim of providing education about digital marketing to Deva Bag SMEs in Jiken Village, Tulangan Regency. The method used is interviews and action research in the form of counseling and education about digital marketing. The activity was carried out properly and regularly, Deva Bag SMEs Desa Jiken was very enthusiastic about wanting to know more about the digital marketing system/strategy.

References

Ahmad, A., & Nurmansyah, H. (2019). Abdul Ahmad Hafidh Nurmansyah. 16(1), 74–86.

Dinas Komunikasi dan Informatika Kabupaten Sidoarjo. (2021). Peta Sebaran Covid-19. Www.Covid-19.Sidoarjokab.Go.Id. https://covid19.sidoarjokab.go.id/

Febriyantoro, M. T., & Arisandi, D. (2018). Pemanfaatan Digital Marketing Bagi Usaha Mikro, Kecil Dan Menengah Pada Era Masyarakat Ekonomi Asean. JMD: Jurnal Riset Manajemen & Bisnis Dewantara, 1(2), 61–76. https://doi.org/10.26533/jmd.v1i2.175

Harto, D., Pratiwi, S. R., Utomo, M. N., & Rahmawati, M. (2019). Penerapan Internet Marketing Dalam Meningkatkan Pendapatan Pada UMKM. JPPM (Jurnal Pengabdian Dan Pemberdayaan Masyarakat), 3(1), 39. https://doi.org/10.30595/jppm.v3i1.3033

Imron, A., & Syafa, M. (2020). Revitalisasi Home Industry Berbasis Modal Sosial Sebagai Strategi Ketahanan Ekonomi Menghadapi Pandemi Covid-19. Prosiding Seminar Nasional Problematika Sosial Pandemi Covid-19, 97–101.

Jatmika, S., Aprilianto, T., & Prasetyo, B. P. T. (2017). E-Marketing Dengan Media Jejaring Sosial Untuk Peningkatan Omset Penjualan. Seminar Nasional Sistem Informasi 2017, 1(1), 646–654.

Katadata. (2020). Pertumbuhan Internet di Indonesia Tahun 2020. Www.Databoks.Katadata.Co.Id. https://databoks.katadata.co.id/datapublish/2020/11/11/jumlah-pengguna-internet-di-indonesia-capai-1967-juta.

Kementerian Koperasi dan Usaha Kecil dan menengah. (2020). Kontribusi UMKM Terhadap PDB 2010-2020. Www.Lokadata.Id. https://lokadata.id/data/kontribusi-umkm-terhadap-pdb-2010-2020-1611277587

Komite Penanganan Covid-19 dan Pemulihan Ekonomi Nasional. (2021). Peta Sebaran Covid-19. Www.Covid19.Go.Id. https://covid19.go.id/peta-sebaran-covid19

Laksana, D., & Dharmayanti, D. (2018). Pengaruh Digital Marketingterhadap Organizational Performance Denganintellectualcapital Danperceived Quality Sebagai Variabel Intervening Pada Industri Hotel Bintang Empat Di Jawa Timur. Jurnal Manajemen Pemasaran, 12(1), 10. https://doi.org/10.9744/pemasaran.12.1.10-24

Maria Nila Anggia, & Muhammad Rifki Shihab. (2019). Strategi Media Sosial Untuk Pengembangan Umkm. Jurnal Terapan Teknologi Informasi, 2(2), 159–170. https://doi.org/10.21460/jutei.2018.22.125

Nugroho, A. (2021). Framework To Sell Item in Online Market Place in Indonesia. International Journal of Open Information Technologies, 9(1).

Tirayoh, V., & Lintong, D. (2020). Penguatan Ekonomi Rumah Tangga pada Masa Pandemi Covid-19 di Kelurahan Sario Kota Baru Kecamatan Sario Kota Manado. VIVABIO: Jurnal Pengabdian Multidisiplin, 2(2), 34. https://doi.org/10.35799/vivabio.2.2.2020.31187

Yulianto, D., & Nugraheni, A. S. (2021). Efektivitas Pembelajaran Daring Dalam Pembelajaran Bahasa Indonesia. Decode: Jurnal Pendidikan Teknologi Informasi, 1(1), 33–42. https://doi.org/10.51454/decode.v1i1.5

Downloads

Published

2021-10-03

How to Cite

Isnainiyah, F., Naily, N., & Muttaqim, Z. (2021). Peran Digital Marketing dalam Upaya Peningkatan Omset Penjualan di Era Pandemi Covid-19 (Studi Kasus : UKM Deva Bag Desa Jiken Kecamatan Tulangan Kabupaten Sidoarjo). Vivabio: Jurnal Pengabdian Multidisiplin, 3(3), 1–8. https://doi.org/10.35799/vivabio.v3i3.35763