A Community Partnership Program of Homestay Marketing in Marinsow Village, North Minahasa Regency

Program Kemitraan Komunitas untuk Pemasaran Homestay di Desa Marinsow, Kabupaten Minahasa Utara

Abstract

Marinsow village is located in East Likupang District, North Minahasa Regency, North Sulawesi Province is one of the villages included in the Manado-Likupang National Tourism Strategic Area (KSPN) as well as as a Tourism Special Economic Zone. The Ministry of PUPR has carried out a program to improve the quality of independent houses that support the construction of tourist huts and other tourist service facilities in this village, namely the construction of 62 tourist huts (homestays). Marinsow Village has the potential of a beach tourism area. The construction of tourist huts and culinary services in Marinsow village took place in fiscal year 2020, and has been operating since 2021, its use as an effort to empower the community's economy. Parties are asked to be involved in the sustainability of this program, namely the district and provincial governments to provide and prepare the community and supporting infrastructure, as well as from the universities expected to make a real contribution. The problems faced by the community are the readiness of the community to serve guests well, the problem of structuring the area, and the modern marketing of the tourist hut. To prepare the community group of homestay owners and of course also the tourist area, counseling and training related to marketing through electronic media is carried out, which is a proposed strategy. prepare the community group of homestay owners and of course also the tourist area, counseling and training related to marketing through electronic media is carried out, which is the proposed strategy. This is a proposed solution where it is hoped that the community and local government can improve their knowledge and skills in business management, arranging tourist areas and marketing modernly tourist huts and their beach tourism potential.