Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi

Articles

• THE INFLUENCE OF PLATFORM TRUST AND ONLINE REVIEWS ON THE PURCHASE DECISION OF SHOPEE CUSTOMERS IN TOMOHON

  Christian Kaeng, David Saerang, Mirah Rogi

  1-11

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• PENGARUH TUNJANGAN KINERJA DAERAH, EVALUASI KINERJA DAN PENGALAMAN KERJA TERHADAP KINERJA PEGAWAI DI BIRO PEREKONOMIAN PROVINSI SULAWESI UTARA

  Faulia Azahrah Siahaan, Merinda H. CH. Pandowo, Rudie Y. Lumantow

  12-22

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• THE MEDIATING ROLE OF BRAND IMAGE IN THE RELATIONSHIP BETWEEN SOCIAL MEDIA MARKETING, BRAND AUTHENTICITY, AND PURCHASE INTENTION AMONG GEN Z CONSUMERS OF TEEFEES CLOTHING BRAND MANADO

  Septian Lontaan, Maria V. J. Tielung, Fitty V. Arie

  23-33

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• ANALISIS PENGARUH KUALITAS PELAYANAN DAN PROMOSI TERHADAP KEPUASAN PELANGGAN FRESHMART BAHU MALL MANADO

  Theresa Gabriella Hermanus, Djurwati Soepeno, Jeffry L. A. Tampenawas

  34-45

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• THE INFLUENCE OF HEDONIC SHOPPING VALUES AND SHOPPING LIFESTYLE ON IMPULSIVE BUYING OF TOKOPEDIA CLOTHING CONSUMERS AMONG GEN Z IN MANADO

  Anneke Cipta Mulia Bawole, David Paul Elia Saerang, Johan Reiner Tumiwa

  46-56

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