IPTEKS PENINGKATAN JUMLAH NASABAH PADA PT. BANK RAKYAT INDONESIA (PERSERO) TBK KCP UNIT UNSRAT MANADO

Authors

  • Eirene Lorensia Makisanti
  • Sherly Pinatik

DOI:

https://doi.org/10.32400/jiam.2.02.2018.21758

Abstract

Bank is a people trusted financial institution which holds an important role in the economic system. Promotion is one of the most effective ways to atrract and maintain the customers. It can inform the customer about the products and influence their preferences. The strategy of sale promotion is a process of planning a company’s activities to reach its marketing goal, that is to increase the income and the sales volume, by influencing the purchase decision of the target customers. The method applied is an implementation of promotional strategy in order to increase the number of customers at Bank Rakyat Indonesia KCP Unit Unsrat Manado. The technique used was analyzing the promotional strategies utilized advertisements, face to face service, publications, and service promotions. It was found that the promotional strategies implemented increased the number of customers at Bank Rakyat Indonesia KCP Unit Unsrat Manado

Keywords : promotions, promotion strategies, increasing customers

Author Biography

Eirene Lorensia Makisanti

Alumni Jurusan Akuntansi Fakultas Ekonomi dan Bisnis Universitas Sam Ratulangi.

Downloads

Published

2018-12-31

Issue

Vol. 2 No. 2 (2018): JIAM

Section

Articles

License

Authors who publish with this journal agree to the following terms:

  1. Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
  2. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
  3. Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).