TINGKAT KEPUASAN KONSUMEN TERHADAP PELAYANAN “BAKSO SOLO” DI KOTA MANADO

Authors

  • Jessy Jane Manasye Mantiri The Agribusiness Study Program, Department of Social Economics, Faculty of Agriculture, Sam Ratulangi University
  • Melsje Yellie Memah The Agribusiness Study Program, Department of Social Economics, Faculty of Agriculture, Sam Ratulangi University
  • Grace Adonia Josefina Rumagit The Agribusiness Study Program, Department of Social Economics, Faculty of Agriculture, Sam Ratulangi University

DOI:

https://doi.org/10.35791/agrsosek.17.2.2021.33751

Keywords:

satisfaction, service, solo meatball

Abstract

This study aims to determine the level of customer satisfaction with the service "Bakso Solo". This research was conducted from January to March 2020. The data used in this study are primary data and secondary data. Primary data were obtained through direct interviews with 44 respondents using a questionnaire. The data collection method was carried out using accidental sampling techniques. Data collection regarding customer satisfaction is carried out using a Likert scale measurement. Secondary data obtained from these efforts which are related to this research. The results showed that, the level of consumer satisfaction of the restaurant "Bakso Solo" in the city of Manado was 78.64% or consumers were in the "Satisfied" category.

Author Biographies

Jessy Jane Manasye Mantiri, The Agribusiness Study Program, Department of Social Economics, Faculty of Agriculture, Sam Ratulangi University

A final-year student the Agribusiness Study Program, Department of Social Economics, Faculty of Agriculture, Sam Ratulangi University

Melsje Yellie Memah, The Agribusiness Study Program, Department of Social Economics, Faculty of Agriculture, Sam Ratulangi University

Researcher and Lecturer at the Agribusiness Study Program, Department of Social Economics, Faculty of Agriculture, Sam Ratulangi University

 

Grace Adonia Josefina Rumagit, The Agribusiness Study Program, Department of Social Economics, Faculty of Agriculture, Sam Ratulangi University

Researcher and Lecturer at the Agribusiness Study Program, Department of Social Economics, Faculty of Agriculture, Sam Ratulangi University

 

References

Kotler. 2009. Analisis Kepuasan Konsumen Waroeng Steak & Shake Jl. Cendrawasih No.30 Yogyakarta. Fakultas Ekonomi Universitas Negeri Yogyakarta. Skripsi.

Nasution. 2001. Kepuasan Konsumen Terhadap Produk dan Layanan Makanan Restoran “Student Cornerâ€. Fakultas Teknik Universitas Negeri Yogyakarta. Jurnal. Vol. 17 No. 1, Mei 2008.

Norton. 2006. Analisis Kepuasan Konsumen terhadap Restoran Cepat Saji Melalui Pendekatan Data Mining: Studi Kasus XYZ. Universitas Sriwijaya. Jurnal Generic. Vol. 6 No. 1, Januari 2011.

Tjiptono. 2008. Pengaruh Kualitas Produk Dan Kualitas Pelayanan Terhadap Kepuasan Konsumen Produk Donat Madu (Studi Pada Konsumen CV. Donat Madu Cihanjuang–Pekanbaru). Fakultas Ilmu Sosial dan Politik Universitas Riau. Jurnal Fisip. Volume 4 No. 2 Oktober 2017.

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Published

2021-04-15

How to Cite

Mantiri, J. J. M., Memah, M. Y., & Rumagit, G. A. J. (2021). TINGKAT KEPUASAN KONSUMEN TERHADAP PELAYANAN “BAKSO SOLO” DI KOTA MANADO. AGRI-SOSIOEKONOMI, 17(2), 191–200. https://doi.org/10.35791/agrsosek.17.2.2021.33751

Issue

Vol. 17 No. 2 (2021)

Section

Articles

License

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