IMPLEMENTASI KEBIJAKAN PEMBERDAYAAN USAHA KECIL MASYARAKAT DI KECAMATAN TUMINTING KOTA MANADO

Abstract

The implementation of small business empowerment policies is one of the implementation of
programs/activities carried out and managed by the Office of Cooperatives and Small Medium
Empowerments to help small business actors yo develop business run by small business actors.
Empowerment of small businesses is an effort to prosper the community with the implementation of
socialization, programs, and small business trainings in order to prosper the economy of the small business
comunity. Based on the results of the research carried out by the authors at the Cooperative and Small
Medium Empowerment agency, the program has been in the form of socialization and training on small
business empowerment and several programs have been realized, although not all small business actors
have not participated in the activity due to lack of information about small business empowerment. This
study uses a qualitative approach. The data analyzed is based on the results of interviews with the Office of
Cooperatives and SMEs as well as the community of small businesses, observations or direct observations
both at the Office of Cooperatives and Small Medium Empowerments in Tuminting District, Manado City.
By using four indicators, namely Communication, Resources, Disposition, Bureaucratic Structure. Based
on the results of the study it can be concluded that the implementation of small business empowerment
policies has not been effective, because there are still constraints in the form of limited communication
between implementors and small business actors, lack of mastery of science and technology, and lack of
management management, and capital issues. Based on the conclusions the authors suggest that the
government pay more attention to existing constraints or problems that occur in the empowerment of small
business communities.
Keyword : Implementation, Policy, Empowerment, Small Business