EFEKTIVITAS PENGGUNAAN APLIKASI KLINIK ASPIRASI DAN LAYANAN PENGADUAN (KINALANG) PADA ERA NEW NORMAL DI KOTA KOTAMOBAGU

Abstract

Effectiveness is the main element to achieve the goals or targets that have been determined in each
organization, activity or program. The Aspiration Clinic and Complaints Service Application (Kinalang) is an
application initiated by the Kotamobagu City Communication and Information Office (Diskominfo). This
application was officially launched on Friday 6 December 2019 as a result of the development of the previous
application program, namely the Public Complaints System (Sikemas). The New Normal order during the
pandemic is changing behavior to continue to carry out normal activities, but coupled with implementing health
protocols. The goal is to prevent the transmission of the corona virus, which continues to record additional
cases every day. This study looks at the effectiveness of using the Aspiration Clinic and Complaints Service
application in the New Normal era in Kotamobagu. The author can examine the existence of kinalang
formation in facilitating public aspirations and complaints and improving the quality of public services. Both
have been realized and run well by the Department of Communication and Information of Kotamobagu City.
This study uses a qualitative research method with a research focus taken from Duncan in Steers who divides
3 dimensions in measuring effectiveness, namely Goal Achievement, Integration and Adaptation at the
Kotamobagu City Communication and Information Office.
Keywords: Effectiveness, aplication, goal Approach, Integration, Adpatation