Professionalism of Employees Regional Market Company of Tomohon City

Abstract

Abstract : Regional Market Company of Tomohon City is an institute that has a rule and a
responsibility in field of public service especially for marketer who works in the market of Tomohon.
Regional Market Company of Tomohon city have their own job to revitalization traditional market in
Tomohon city so that they can be able to compete with modern market, with expectation will be give a
real benefit for acceleration of the economics growth of the people through the Economic
empowerment, making the market of Tomohon city to be professional, benefit, and independent.
Implementation of job already felt by the people in Tomohon city with the various of achievement that
obtained by Tomohon market. Professionalism of employees is most easily to rate and to perceive by
people through the quality of public services which is conducted by the employees themselves. Poor
public services reflects to employees who are not professional and has a low performance.
The aim of this study is to observe the professionalism of employees in Regional Market
Company of Tomohon city in providing the public services for marketer.
The methodology used was qualitative research. Primary data were collected through in-depth
interviews of 15 informants including President Director, General Manager, head of division, staffs,
and marketers. Secondary data were obtained Through a certain form of supporting information in
this research, related documents with professionalism of employees such as decree, main task and
functions, chart, services procedures, work report and the others document regarding to public
services. Then, data obtained were analyzed with the categorization and the reduction data.
The result of this study shows that professionalism of employees in Regional Market Company
of Tomohon City for implementation public service still needs more improvement. Employees in
Regional Market Company have not produced creativity, Innovation and attention to responsibility in
daily works. In addition the employees are not flexible or just waiting for command and moves,
without creativity.
It is suggested that technical guidance needs to improve in order to support the maximum
services for marketers. Finally, the innovation of employees is expected more adapt with the
development of modern technology and the responsibility of employees in order to give a better public
service. Also this is important to accommodate the aspiration of marketers which in turn answers
every complaint of marketer.
Key words : Professionalism,Creativity,Innovation,Responsivity