ojs2 has produced an error Message: WARNING: include(/home/webserv/ejournal-web/cache/fc-pluginSettings-24-objectsforreviewplugin.php): failed to open stream: No such file or directory In file: /home/webserv/ejournal-web/lib/pkp/classes/cache/FileCache.inc.php At line: 44 Stacktrace: File: /home/webserv/ejournal-web/lib/pkp/classes/cache/FileCache.inc.php line 44 Function: PKPApplication->errorHandler(2, "include(/home/webserv/ejournal-web/cache/fc-pluginSettings-24-objectsforreviewplugin.php): failed to open stream: No such file or directory", "/home/webserv/ejournal-web/lib/pkp/classes/cache/FileCache.inc.php", 44, Array(4)) File: /home/webserv/ejournal-web/lib/pkp/classes/cache/FileCache.inc.php line 44 Function: FileCache::FileCache() File: /home/webserv/ejournal-web/lib/pkp/classes/cache/CacheManager.inc.php line 47 Function: FileCache->FileCache("pluginSettings-24", "objectsforreviewplugin", Array(2), "/home/webserv/ejournal-web/cache") File: /home/webserv/ejournal-web/classes/plugins/PluginSettingsDAO.inc.php line 33 Function: CacheManager->getFileCache("pluginSettings-24", "objectsforreviewplugin", Array(2)) File: /home/webserv/ejournal-web/classes/plugins/PluginSettingsDAO.inc.php line 49 Function: PluginSettingsDAO->_getCache("24", "objectsforreviewplugin") File: (unknown) line (unknown) Function: PluginSettingsDAO->getSetting("24", "objectsforreviewplugin", "enabled") File: /home/webserv/ejournal-web/lib/pkp/classes/plugins/PKPPlugin.inc.php line 376 Function: call_user_func_array(Array(2), Array(3)) File: /home/webserv/ejournal-web/lib/pkp/classes/plugins/LazyLoadPlugin.inc.php line 69 Function: PKPPlugin->getContextSpecificSetting(Array(1), "enabled") File: /home/webserv/ejournal-web/plugins/generic/objectsForReview/ObjectsForReviewPlugin.inc.php line 57 Function: LazyLoadPlugin->getEnabled() File: /home/webserv/ejournal-web/lib/pkp/classes/plugins/PluginRegistry.inc.php line 66 Function: ObjectsForReviewPlugin->register("generic", "plugins/generic/objectsForReview") File: /home/webserv/ejournal-web/lib/pkp/classes/plugins/PluginRegistry.inc.php line 137 Function: PluginRegistry->register("generic", Object(ObjectsForReviewPlugin), "plugins/generic/objectsForReview") File: /home/webserv/ejournal-web/lib/pkp/classes/core/Dispatcher.inc.php line 132 Function: PluginRegistry->loadCategory("generic", True) File: /home/webserv/ejournal-web/lib/pkp/classes/core/PKPApplication.inc.php line 178 Function: Dispatcher->dispatch(Object(Request)) File: /home/webserv/ejournal-web/index.php line 64 Function: PKPApplication->execute() Server info: OS: Linux PHP Version: 5.5.38 Apache Version: N/A DB Driver: mysql DB server version: 5.5.62-log
ojs2 has produced an error Message: WARNING: include(): Failed opening '/home/webserv/ejournal-web/cache/fc-pluginSettings-24-objectsforreviewplugin.php' for inclusion (include_path='.:/home/webserv/ejournal-web/classes:/home/webserv/ejournal-web/pages:/home/webserv/ejournal-web/lib/pkp:/home/webserv/ejournal-web/lib/pkp/classes:/home/webserv/ejournal-web/lib/pkp/pages:/home/webserv/ejournal-web/lib/pkp/lib/adodb:/home/webserv/ejournal-web/lib/pkp/lib/phputf8:/home/webserv/ejournal-web/lib/pkp/lib/pqp/classes:/home/webserv/ejournal-web/lib/pkp/lib/smarty:.:/usr/share/pear:/usr/share/php') In file: /home/webserv/ejournal-web/lib/pkp/classes/cache/FileCache.inc.php At line: 44 Stacktrace: File: /home/webserv/ejournal-web/lib/pkp/classes/cache/FileCache.inc.php line 44 Function: PKPApplication->errorHandler(2, "include(): Failed opening '/home/webserv/ejournal-web/cache/fc-pluginSettings-24-objectsforreviewplugin.php' for inclusion (include_path='.:/home/webserv/ejournal-web/classes:/home/webserv/ejournal-web/pages:/home/webserv/ejournal-web/lib/pkp:/home/webserv/ejournal-web/lib/pkp/classes:/home/webserv/ejournal-web/lib/pkp/pages:/home/webserv/ejournal-web/lib/pkp/lib/adodb:/home/webserv/ejournal-web/lib/pkp/lib/phputf8:/home/webserv/ejournal-web/lib/pkp/lib/pqp/classes:/home/webserv/ejournal-web/lib/pkp/lib/smarty:.:/usr/share/pear:/usr/share/php')", "/home/webserv/ejournal-web/lib/pkp/classes/cache/FileCache.inc.php", 44, Array(4)) File: /home/webserv/ejournal-web/lib/pkp/classes/cache/FileCache.inc.php line 44 Function: FileCache::FileCache() File: /home/webserv/ejournal-web/lib/pkp/classes/cache/CacheManager.inc.php line 47 Function: FileCache->FileCache("pluginSettings-24", "objectsforreviewplugin", Array(2), "/home/webserv/ejournal-web/cache") File: /home/webserv/ejournal-web/classes/plugins/PluginSettingsDAO.inc.php line 33 Function: CacheManager->getFileCache("pluginSettings-24", "objectsforreviewplugin", Array(2)) File: /home/webserv/ejournal-web/classes/plugins/PluginSettingsDAO.inc.php line 49 Function: PluginSettingsDAO->_getCache("24", "objectsforreviewplugin") File: (unknown) line (unknown) Function: PluginSettingsDAO->getSetting("24", "objectsforreviewplugin", "enabled") File: /home/webserv/ejournal-web/lib/pkp/classes/plugins/PKPPlugin.inc.php line 376 Function: call_user_func_array(Array(2), Array(3)) File: /home/webserv/ejournal-web/lib/pkp/classes/plugins/LazyLoadPlugin.inc.php line 69 Function: PKPPlugin->getContextSpecificSetting(Array(1), "enabled") File: /home/webserv/ejournal-web/plugins/generic/objectsForReview/ObjectsForReviewPlugin.inc.php line 57 Function: LazyLoadPlugin->getEnabled() File: /home/webserv/ejournal-web/lib/pkp/classes/plugins/PluginRegistry.inc.php line 66 Function: ObjectsForReviewPlugin->register("generic", "plugins/generic/objectsForReview") File: /home/webserv/ejournal-web/lib/pkp/classes/plugins/PluginRegistry.inc.php line 137 Function: PluginRegistry->register("generic", Object(ObjectsForReviewPlugin), "plugins/generic/objectsForReview") File: /home/webserv/ejournal-web/lib/pkp/classes/core/Dispatcher.inc.php line 132 Function: PluginRegistry->loadCategory("generic", True) File: /home/webserv/ejournal-web/lib/pkp/classes/core/PKPApplication.inc.php line 178 Function: Dispatcher->dispatch(Object(Request)) File: /home/webserv/ejournal-web/index.php line 64 Function: PKPApplication->execute() Server info: OS: Linux PHP Version: 5.5.38 Apache Version: N/A DB Driver: mysql DB server version: 5.5.62-log
ojs2 has produced an error Message: WARNING: Cannot modify header information - headers already sent by (output started at /home/webserv/ejournal-web/lib/pkp/classes/core/PKPApplication.inc.php:381) In file: /home/webserv/ejournal-web/lib/pkp/classes/template/PKPTemplateManager.inc.php At line: 340 Stacktrace: File: (unknown) line (unknown) Function: PKPApplication->errorHandler(2, "Cannot modify header information - headers already sent by (output started at /home/webserv/ejournal-web/lib/pkp/classes/core/PKPApplication.inc.php:381)", "/home/webserv/ejournal-web/lib/pkp/classes/template/PKPTemplateManager.inc.php", 340, Array(7)) File: /home/webserv/ejournal-web/lib/pkp/classes/template/PKPTemplateManager.inc.php line 340 Function: header("Content-Type: text/html; charset=utf-8") File: /home/webserv/ejournal-web/pages/article/ArticleHandler.inc.php line 226 Function: PKPTemplateManager->display("article/article.tpl") File: (unknown) line (unknown) Function: ArticleHandler->view(Array(2), Object(Request)) File: /home/webserv/ejournal-web/lib/pkp/classes/core/PKPRouter.inc.php line 362 Function: call_user_func(Array(2), Array(2), Object(Request)) File: /home/webserv/ejournal-web/lib/pkp/classes/core/PKPPageRouter.inc.php line 220 Function: PKPRouter->_authorizeInitializeAndCallRequest(Array(2), Object(Request), Array(2), False) File: /home/webserv/ejournal-web/lib/pkp/classes/core/Dispatcher.inc.php line 134 Function: PKPPageRouter->route(Object(Request)) File: /home/webserv/ejournal-web/lib/pkp/classes/core/PKPApplication.inc.php line 178 Function: Dispatcher->dispatch(Object(Request)) File: /home/webserv/ejournal-web/index.php line 64 Function: PKPApplication->execute() Server info: OS: Linux PHP Version: 5.5.38 Apache Version: N/A DB Driver: mysql DB server version: 5.5.62-log
ojs2 has produced an error Message: WARNING: Cannot modify header information - headers already sent by (output started at /home/webserv/ejournal-web/lib/pkp/classes/core/PKPApplication.inc.php:381) In file: /home/webserv/ejournal-web/lib/pkp/classes/template/PKPTemplateManager.inc.php At line: 343 Stacktrace: File: (unknown) line (unknown) Function: PKPApplication->errorHandler(2, "Cannot modify header information - headers already sent by (output started at /home/webserv/ejournal-web/lib/pkp/classes/core/PKPApplication.inc.php:381)", "/home/webserv/ejournal-web/lib/pkp/classes/template/PKPTemplateManager.inc.php", 343, Array(7)) File: /home/webserv/ejournal-web/lib/pkp/classes/template/PKPTemplateManager.inc.php line 343 Function: header("Cache-Control: no-store") File: /home/webserv/ejournal-web/pages/article/ArticleHandler.inc.php line 226 Function: PKPTemplateManager->display("article/article.tpl") File: (unknown) line (unknown) Function: ArticleHandler->view(Array(2), Object(Request)) File: /home/webserv/ejournal-web/lib/pkp/classes/core/PKPRouter.inc.php line 362 Function: call_user_func(Array(2), Array(2), Object(Request)) File: /home/webserv/ejournal-web/lib/pkp/classes/core/PKPPageRouter.inc.php line 220 Function: PKPRouter->_authorizeInitializeAndCallRequest(Array(2), Object(Request), Array(2), False) File: /home/webserv/ejournal-web/lib/pkp/classes/core/Dispatcher.inc.php line 134 Function: PKPPageRouter->route(Object(Request)) File: /home/webserv/ejournal-web/lib/pkp/classes/core/PKPApplication.inc.php line 178 Function: Dispatcher->dispatch(Object(Request)) File: /home/webserv/ejournal-web/index.php line 64 Function: PKPApplication->execute() Server info: OS: Linux PHP Version: 5.5.38 Apache Version: N/A DB Driver: mysql DB server version: 5.5.62-log
ANALISIS DIFERENSIASI CHANNEL DAN IMAGE TERHADAP KEPUTUSAN PEMBELIAN HANDPHONE DI SAMSUNG EXPERIENCE STORE MANADO TOWN SQUARE | Tompunu | Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi

ANALISIS DIFERENSIASI CHANNEL DAN IMAGE TERHADAP KEPUTUSAN PEMBELIAN HANDPHONE DI SAMSUNG EXPERIENCE STORE MANADO TOWN SQUARE

Billy H. Tompunu, Lisbeth . Mananeke, Woran . Djemly

Abstract


Abstrak: Semakin meningkatnya penggunaan handphone membuat perusahaan-perusahaan handphone berlomba-lomba mengeluarkan produknya untuk membuat para konsumen tertarik membeli produk mereka dengan memberikan diferensiasi terhadap produk mereka. Penelitian ini bertujuan untuk menganalisis differensiasi channel dan image terhadap keputusan pembelian handphone di Samsung Experience Store Manado Town Square. Data diperoleh dari angket. Sampel dalam penelitian ini sebanyak 100 responden yang diambil dari Teknik sampling. Teknik analisis menggunakan analisis regresi berganda. Hasil penelitian ini menunjukkan bahwa differensiasi channel dengan penerapan ketersediaan produk dan lokasi berpengaruh secara signifikan terhadap keputusan pembelian dan differensiasi citra dengan penerapan kualitas dan teknologi yang canggih berpengaruh secara signifikan terhadap keputusan pembelian. Samsung sebaiknya lebih memperhatikan kualitas sebagai citra yang dapat dilihat lebih oleh konsumen untuk mampu menarik lebih minat konsumen membeli produk samsung.

Kata Kunci : differensiasi chanel, image, keputusan pembelian.

Full Text:

PDF


DOI: https://doi.org/10.35794/emba.v6i4.21291

Refbacks

  • There are currently no refbacks.


Lisensi Creative Commons
Ciptaan disebarluaskan di bawah Lisensi Creative Commons Atribusi-BerbagiSerupa 4.0 Internasional.