THE ROLE OF DIGITAL MARKETING AND ENTREPRENEURSHIP AWARENESS IN HELPING THE BUSINESS PERFORMANCE: IN THE CASE OF YOUNG ENTREPRENEURS IN MANADO

Abstract

Every business must need the right utilization of strategy to perform maximally and stay exist in the economy, while adapting to the development of the era. The increasing use of the internet and social media could be a good business opportunity to be utilized, especially when equipped with the right entrepreneurship awareness education owned by the business owners. This research has a purpose to find out and figure out deeper about the roles held by digital marketing and entrepreneurship awareness in helping the business performance, in the case of young entrepreneurs in Manado. This research used qualitative methodology and the samples used are 15 informants from various business industries in Manado. The result shows that digital marketing and entrepreneurship awareness held positive and important roles in helping the maximum of the business performance owned by the young entrepreneurs in Manado.   

Keywords: digital marketing, entrepreneurship awareness, business performance, young entrepreneurs