The Influence of Store Image and Perceived Price on Purchase Intention at Thrift Store in Manado

Abstract

This research is prompted by the growing sales and the acceptance of thrift store in Manado. The purpose of this study is to analyze the effect of store image and perceived price toward purchase intention at thrift store in Manado. The quantitative method is used in this research. In order to collect the data, questionnaires were distributed to 100 respondents in Manado. The result of this research shows that store image and perceived price has significantly affect purchase intention at thrift store in Manado.