THE EFFECT OF CUSTOMER PERCEIVED VALUE, CUSTOMER TRUST, AND CUSTOMER SATISFACTION ON REPURCHASE INTENTION OF SERVICES PROVIDED BY SHOPEE ONLINE SHOP

Abstract

Customer are asset that must be mainten by companies especially for e-commerce applications in order to gain customers who do repurchase intention. This study aims to analyze the effect of Customer Perceived Value, Customer Trust and Customer Satisfaction on Repurchase Intention Of Services Provided By Shopee Online Shop. The population was consumers who have made transactions more than once, and the sample was 90 respondent of Shopee online shop customers in Manado . The method of this analysis was quantitative method with Multiple Liniear Regression (MLR) with the help of IBM SPSS version 25 software. The result of this study indicate that Customer Perceived Value, Customer Trust, and Customer Satisfaction has asignificant positive effect on Repurchase Intention. This reseach suggest that companies can maintain and improve Customer Perceived Value, Customer Trust and Customer Satisfaction for Shopee users in Manado to get Repurchase Intention.