Vol 3, No 2 (2015)

Jurnal EMBA, HAL 124- 246

DOI: https://doi.org/10.35794/emba.v3i2

Dear reader,

Publishing of Journal EMBA Vol.3 June 2, 2015, the editor presenting a number of scientific research papers with a variety of topics. The studies that have been conducted then published are: (1) Analyzing Brand Equity on Purchase Intention Through Brand Preference of Samsung Smartphone Users in Manado, (2) Analysis of Banking Soundness Using Camel Method (Study oF PT. Bank Mandiri (Persero) Tbk From 2012 to 2014, and other recent research results that can be seen by the reader.

Table of Contents

Articles

ANALYZING BRAND EQUITY ON PURCHASE INTENTION THROUGH BRAND PREFERENCE OF SAMSUNG SMARTPHONE USER IN MANADO
Angelina M. Emor
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ANALYSIS OF BANKING SOUNDNESS USING CAMEL METHOD (STUDY OF PT. BANK MANDIRI-PERSERO TBK FROM 2012 – 2014)
Sari I. J. Saiya, Merinda Pandowo
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COMPARISON ANALYSIS OF CUSTOMER PERCEIVED VALUES BETWEEN HONDA MOBILIO AND SUZUKI ERTIGA IN MANADO CITY
Rendy Rezza Koagow
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ANALYZING THE FACTORS INFLUENCING EMPLOYEE RETENTION AT PT. BANK NEGARA INDONESIA (BNI) PERSERO
Angela Alvina Warouw, S. L.H.V.J. Lapian
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APPLICATION PROCEDURES AND ACCOUNTING SYSTEM OF FIXED ASSETS IN ACCORDANCE PERMENDAGRI NO.17 YEAR 2007 DEPARTMENT OF EDUCATION MANADO CITY
Irene Sutri Yanis, Lintje Kalangi, Rudy J. Pusung
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ANALYSIS OF CALCULATION, INCOME TAX WITHHOLDING AND REPORTING ARTICLE 23 OF LAW NO.36 2008 AT PT . ASURANSI JASA INDONESIA MANADO BRANCH
Mahfudli Hamdani Lutfi, Herman Karamoy, Steven Tangkuman
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APPLICATION OF ACTIVITY BASED COSTING AS THE BASIS FOR DETERMINATION OF TARIFF IN PATIENT HOSPITAL IN PROF.DR.R D. KANDOU MANADO
Verra Sherly Makal, Grace B. Nangoi
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THE INFLUENCE OF TRUST, COMMITMENT, COMMUNICATION, AND HANDLING OF COMPLAINTS TOWARD CUSTOMER LOYALTY AT OTOMOTO MANADO
Juan Soleman Supit, Silvya L. Mandey, Silcyljeova Moniharapon
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IDENTIFICATION OF INFORMATION SHARING IN SUPPLY CHAIN MANAGEMENT (CASE OF WOVEN BAMBOO CRAFTS IN TOMOHON CITY)
Ryan Reynaldo Sengka, Rita N. Taroreh, Indrie Debbie Palandeng
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THE EFFECT OF RELIABILITY, RESPONSIVENESS, ASSURANCE, EMPATHY, AND TANGIBLES TO SALES INCREASE AT PT. J.CO DONUTS & COFFEE MANADO
Filadel Jesse Maukar, Lotje Kawet, Lucky O.H Dotulong
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THE INFLUENCE OF INTERPERSONAL COMMUNICATION AND PRODUCT QUALITY TO THE CUSTOMERS SATISFACTION AT BRI UNIT SAM RATULANGI UNIVERSITY
Edward Bernhard Onggeleng, Rotinsulu Jopie Jorie
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THE INFLUENCE OF GREEN MARKETING STRATEGY TOWARDS PURCHASING DECISIONS WITH BRAND IMAGE AS AN INTERVENING VARIABLE ON AQUA BOTTLED DRINKING WATER IN MANADO
Precylia R. Rambing, Altje L. Tumbel, Hendra N. Tawas
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