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Pengaruh Hubungan Pemasaran Terhadap Loyalitas Pelanggan PT Finansia Multi Finance/kredit plus Manado
Abstract
Abstract.The purpose of this study was to determine the effect of the application of Relationship Marketing
(Relationship Marketing) on Customer Loyalty in PT Finansia Multi Finansia / credits plus the Branch
Office Manado. Correlation test is to determine the effect of relationship marketing on customer loyalty by
comparing tcount for Employee Empowerment variable (X) is greater than t table and show that t is greater
than t table so Ho rejected and Ha accepted.With this shows that there is a positive relationship between the
application and direction Relationship Marketing and customer loyalty.
Keywords: Relationship Marketing, Customer Loyalty
(Relationship Marketing) on Customer Loyalty in PT Finansia Multi Finansia / credits plus the Branch
Office Manado. Correlation test is to determine the effect of relationship marketing on customer loyalty by
comparing tcount for Employee Empowerment variable (X) is greater than t table and show that t is greater
than t table so Ho rejected and Ha accepted.With this shows that there is a positive relationship between the
application and direction Relationship Marketing and customer loyalty.
Keywords: Relationship Marketing, Customer Loyalty
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PDFDOI: https://doi.org/10.35797/jab.v4.i4.%25p
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Diterbitkan Oleh:
Program Studi Administrasi Bisnis, Fakultas Ilmu Sosial dan Politik, Universitas Sam Ratulangi Manado, Indonesia.
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Jl. Kampus Bahu Unsrat, Malalayang - Manado 95115
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