PENGARUH KUALITAS PRODUK & HARGA TERHADAP KEPUTUSAN MEMBELI (STUDI PADA KONSUMEN DODOL SALAK PRODUKSI DESA PANGU)

Abstract

Abstract :This study is based on that first (horticultural) product such as fruits can be processed into
products dodol salak. Quality Product and price influnce on purchasing decision. As for the formulation of the
problem in this study is whether there is influence in quality product price and purchasing decisions. The
Purpose of this study was to analyze the effect of induced quality product and purchasing decisions
This Study use descriptive Quantitative approach Correlation and Regression Analysis. These samples
included 50 respondens from the consumer population dodol salak In Pangu Village. Results of the study found
that the regression equation is formed Y= 8,875 + 0,115 X1 + 0,651 X2. The Results showed that the quality of
products has a great influnce on purchasing sdecisions
The Results of research and discussion of the variabel quality product and price has significcan
simultaneous influence on purchasing decision dodol salak
Keywords: Quality Product, Price, & Purchasing Decisions