Tinjauan Bauran Pemasaran Dari Perspektif Pelaku Usaha Mikro
Abstract
Keywords
Full Text:
PDFReferences
Armstrong, G., & Kotler, P. (2018). Principles of Marketing. 17th red. New York. Harlow: Pearson Education Limited
Baalbaki, Y. 2015. History of Marketing Mix from the 4P´s to the 7P´s. https://www.linkedin.com/pulse/history-marketing-mix-from-4ps-7psyousef-baalbaki. 13.3.2017
Chaffey D., Ellis-Chadwick F., Mayer R. & Johnston K. (2006), Internet Marketing Strategy, Implementation and Practice. Third Edition. London: Pearson Education.
Dewi, O. I dan Sutanto, E. M. 2018. Pengaruh Bauran Pemasaran Terhadap Keputusan Pembelian Konsumen Chang Tea dI Surabaya, Agora, 6 (2), 1-6.
Fandi, T. (2004). Prinsip-Prinsip Total Quality Service. Yokyakarta: Andi Offset.
Feras, A., Mazuri G., Samar R., & Hussein A. (2017), The Influence of Services Marketing Mix (7 Ps.) and Subjective Norms on Customer's Satisfaction in Islamic Banks of Palestine. European Journal of Business and Management, 9 (27), 20-25.
Kotler, P., & Armstrong, G. (2018). Principles of Marketing. Global Edition. London: Pearson.
Kotler, P., & Keller, K. L. (2017). Manajemen Pemasaran. Jakarta: Erlangga.
Lahtinen, V., Dietrich, T., & Rundle-Thiele, S. (2020). Long Live the Marketing Mix. Testing The Effectiveness of The Commercial Marketing Mix In A Social Marketing Context. Journal of Social Marketing. 10 (3), 357-375. https://doi.org/10.1108/JSOCM-10-2018-0122
Lu, Y., Wu, J., Peng, J., & Lu, L. (2020). The Perceived Impact of the Covid-19 Epidemic: Evidence From a Sample of 4807 SMEs in Sichuan Province, China. Environmental Hazards. 19 (4), 323-340. https://doi.org/10.1080/17477891.2020.1763902
Luenendonk, M. (2020). Understanding the Marketing Mix Concept - 4Ps | cleverism. Com
Lupiyoadi, R. (2013). Manajemen Pemasaran Jasa: Berbasis Kompetensi. Edisi 3. Jakarta: Penerbit Salemba.
Lutfi, M., Buntuang, P. C. D., Kornelius, Y., Erdiyansyah, & Hasanuddin, B. (2020). The Impact of Social Distancing Policy on Small and Medium-Sized Enterprises (SMEs) in Indonesia. Business Perspectives. 18 (3), 492-503.
Martjiono, R., Santoso, S. P., Aprilia, A., dan Remiasa, M. (2014). Analisa Pengaruh Bauran Pemasaran ( 7P ) Terhadap Keputusan Pembelian di Rumah Makan Kakkk , Ayam Geprek !!! Jurnal Hospitality dan Manajemen Jasa, 4 (2), 484-494.
Olajide, S. E., Lizam, M., & Olajide, E. B. (2016). Understanding The Conceptual Definitions of Cost, Price, Worth and Value. IOSR Journal of Humanities and Social Science, 21 (9), 53-57. https://doi.org/10.9790/0837-2109015357
Othman, B. A., Harun, A., Rashid, W. N., Nazeer, S., Kassim, A. W. M., & Kadhim, K. G. (2019). The Influences of Service Marketing Mix on Customer Loyalty Towards Umrah Travel Agents: Evidence from Malaysia. Management Science Letters, 9, 865–876 https://doi.org/10.5267/j.msl.2019.3.002
Pio, R. J. dan Montolalu, J. (2012). Studi Tentang Wirausaha Baru Berbasis Partisipasi Masyarakat Di Sulawesi Utara. Jurnal Ilmu Administrasi, 8 (1), 1-8.
Rembulan, G. D. (2017). Pengaruh Pendidikan Kewirausahaan terhadap Minat Berwirausaha. Jurnal Pengabdian dan Kewirausahaan. 1 (1), 65-73.
Stanton, W. J. and Futrell, C. (2017). fFundamental of Marketing. New York : McGraw-Hill.
Stojkovic A., Stoykova D., & Geurts P. (2016), Modification of the International Marketing Mix in the e-Environment, Journal of Economics, Management and Informatics, 7 (2), 15-27.
Swastha, B., dan Handoko, T. H. (2000). Manajemen Pemasaran: Analisa Perilaku Konsumen. Yokyakarta: BPFE UGM.
Utami, H. N., & Firdaus, I. F. A. (2018). Pengaruh Bauran Pemasaran Terhadap Perilaku Online Shopping: Perspektif Pemasaran Agribisnis. Jurnal Ecodemica, 2 (1 A), 136-146
Wicaksana Prakasa, S. U., & Supriyono, A. (2020). Pendampingan Hukum UMKM Berbasis E-Commerce di Desa Jarak, Kec.Wonosalam, Jombang. Humanism : Jurnal Pengabdian Masyarakat, 1 (1), 23-30.
Wuryandani, D. (2013). Peranan kebijakan pemerintah daerah dalam pengembangan usaha mikro, kecil dan menengah di Provinsi Daerah Istimewa Yogyakarta. Jurnal Ekonomi Dan Kebijakan Publik, 4 (1), 103-115.
DOI: https://doi.org/10.35797/jab.v12.i1.10-19
Refbacks
- There are currently no refbacks.
Copyright (c) 2022 JURNAL ADMINISTRASI BISNIS (JAB)
![Creative Commons License](http://licensebuttons.net/l/by-nc-sa/4.0/88x31.png)
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
Diterbitkan Oleh:
Program Studi Administrasi Bisnis, Fakultas Ilmu Sosial dan Politik, Universitas Sam Ratulangi Manado, Indonesia.
Kantor Editor :
Jl. Kampus Bahu Unsrat, Malalayang - Manado 95115
No. Telp. +62 81242877176, +62 82348699889