THE COMPARISON ANALYSIS BETWEEN SHIPPING FEES AND WITHOUT SHIPPING FEES OF ONLINE SHOP CUSTOMER RETENTION IN MANADO

Abstract

The online shop is a place where people can buy goods and services over the internet. Contrast to offline shop, online shop enthusiasts can shop through different cities and countries. With the cheaper price than offline shop, the online shop reaches the top of the world trade in a short time. This study aim to examine the significant difference between Shipping Fees and Without Shipping Fees of Online Shop Customer Retention in Manado. 100 customers of the online shop were surveyed rondomly as samples. Based on the Data Analysis and Discussion, There is a significant difference in Customer Retention between With Shipping Fees and Without Shipping Fees. Customer Retention of Without Shipping Fees is better than With Shipping Fees.