JENIS TANDA DALAM IKLAN PARFUM (Sebuah Analisis Semiotik)

Abstract

ABSTRACT

This research aims to identify and classify the kinds of sign and to analyze the connotation meaning that can be found on perfume advertisements. This research uses Pierce’s theory based on its’ object which are icon, index and symbol and in interpreting the meaning uses the theory of semantic which is connotation meaning. The advertisement pictures are randomly collected through magazines and then searching along with internet on certain official website.

The method of this research is descriptive method. Every perfume advertisement picture that had been selected is identified and classified into three kinds of sign which are icon, index and symbol and then analyzed the connotation meaning contained on the perfume advertisements.

The result of this research shows that there are three kinds of sign that are found in perfume advertisements consisting of 20 icons, 27 indexes and 5 symbols and also every perfume advertisement has various meanings according to the wishes, background of knowledge and new convention that exist in a society.

Keyword: kinds of sign, connotation meaning, perfume advertisements, pictures