KAJIAN PERSEPSI KONSUMEN TERHADAP USAHA NASI KUNING SAROJA DI KOTA MANADO

Abstract

This study aims to identify the consumer perception of “Nasi Kuning Saroja” from aspects of price, taste, service, cleanliness, packaging and color. This study was conducted for 2 months by taking 70 respondents. The sampling process is conducted by purposive sampling. The results showed that the “Nasi Kuning Saroja” has advantages in several aspects such as color, cleanliness, packaging, service and taste. While the price aspect is categorized as expensive.*lrr*.