PERAN DIGITALISASI TERHADAP KEWIRAUSAHAAN DIGITAL: TINJAUAN LITERATUR DAN ARAH PENELITIAN MASA DEPAN

Egi Radiansyah

Abstract


Abstract.   The unprecedented integration of technology has the potential to support local and global economies and make enterprise-level business models more productive and sustainable. In simple terms, digitization can be seen as improving the generation, analysis, and use of data, on the one hand also to improve the internal efficiency of the company, and on the other hand to grow the company by adding value to customers through the change from analog to digital formats. The challenges, opportunities, and effects of digitization have a profound effect on both business and political leaders. This requires the attention of researchers. For example, integration is vulnerable to challenges, and its development may not be uniform across business sectors. Therefore, researchers need to study digital technology in such a way as to reveal its uniqueness without assuming that everything that comes from digital technology must be unique.

 

Abstrak.  Integrasi teknologi yang belum pernah terjadi sebelumnya memiliki potensi untuk memungkinkan ekonomi lokal dan global serta model bisnis tingkat perusahaan menjadi lebih produktif dan berkelanjutan. Secara sederhana, digitalisasi dapat dilihat sebagai peningkatan generasi, analisis, dan penggunaan data, di satu sisi juga untuk meningkatkan efisiensi internal perusahaan, dan di sisi lain untuk menumbuhkan perusahaan dengan menambahkan nilai bagi pelanggan melalui perubahan dari format analog ke digital. Tantangan, peluang, dan efek digitalisasi memiliki pengaruh besar baik bagi para pemimpin bisnis maupun politisi. Hal ini memerlukan perhatian dari para peneliti. Misalnya, integrasi rentan terhadap tantangan, dan perkembangannya mungkin tidak seragam di seluruh sektor bisnis. Oleh karena itu, peneliti perlu mempelajari teknologi digital sedemikian rupa sehingga mengungkapkan keuniknya tanpa mengasumsikan bahwa semua yang berasal dari teknologi digital harus unik.


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DOI: https://doi.org/10.35794/jmbi.v9i2.41351

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