PERAN PUBLIC RELATIONS TERHADAP MENINGKATKAN CITRA PERUSAHAAN PT. TRAKINDO MANADO

Abstract

ABSTRACt: It is the strategy of public relations that can maintain the corporate image of PT. Trakindo of
Manado. This can be scen from the result of the research held in the PT. Trakindo. There are eight
responalent we interview and their answer is the etnology of public relations of PT. Trakindo of Manado
maintain the corporate image of it self and also because it has its vision and mission and then it applies
the good corporate governance aand code of conduct. Using the six clssification of kenneth boulding, the
analysis of mmine has shown that 36 item have given the coower that PT. Trakindo of Manado cru be
maintainng the corporate image, even its corporate image is strong and mative. In coclusion the sstrategy
of public relations of PT.Trakindo of Manado can be maintrining its corporate image, even its corporate
imge is strong and nature.
Key Words : Public Raltions, maintraining, corporate image