DAMPAK KEBIJAKAN PENGEMBANGAN USAHA MASYARAKAT MIKRO DI KELURAHAN MADIDIR WERU KECAMATAN MADIDIR KOTA BITUNG

Abstract

This study aims to determine the impact of micro-community business development policies in Madidir Weru
Village, Madidir District, Bitung City. This type of research used in this study is qualitative research. The
theory used is based on five dimensions, namely: the impact of policy on public problems and the impact of
policy on the people involved, the impact of the policy on circumstances and groups outside the goals or
objectives of the policy, the impact of the policy on the present and the future, the direct costs incurred and
indirect costs borne by the community. Data sources used are primary data and secondary data. Data
collection techniques used were observation, interviews and documentation, data obtained from various
sources were obtained and then analyzed into a conclusion. The results of this study that the impact of
policies on micro-business development based on capital, marketing, human resource capabilities and
technological limitations in terms of the impact of policies on public problems and the impact of policies on
people involved, the impact of policies on circumstances and groups outside the target or policy objectives,
the impact of the policy on the present and future conditions, the direct costs incurred and the indirect costs
borne by the community shown in the program in the form of venture capital have a successful and successful
impact on the development of microbusiness communities. However, there is a need for community initiatives
to find information about existing programs and are being carried out by the government to develop
businesses.
Keywords: Policy Impact, Business Development, Micro Society.