DAMPAK PANDEMI COVID-19 TERHADAP KINERJA UMK BEEBEEBLESS COLLECTION DI AIRMADIDI KABUPATEN MINAHASA UTARA

Abstract

The study titled the impact of the Covid 19 pandemic on the performance of the Beebeebles
Collection UMK in Airmadidi, North Minahasa Regency. The research objective was to determine the
impact of the Covid 19 pandemic on the performance of the Beebeebles Collection UMK in Airmadidi,
North Minahasa Regency.
The results showed that The negative implications due to the Covid 19 pandemic began to hit
the Beebeebless Micro business since March 2020. The company began to experience a significant decline
in performance where the company's turnover decreased by 20%. In September - November 2020, the
company's performance declined by 70%. The Beebeebles Collection as part of Small and Medium
Business actors actually experiences direct impact due to the Covid 19 pandemic so that the company's
performance has decreased sharply which is marked by a decrease in turnover of up to 70%. Beebeebles
Company must maintain good business tips that have survived the crisis of the Covid 19 pandemic. These
tips should be maintained and developed continuously for the existence and progress of the Beebeebles
Collection company.
Keywords: Impact, Covid-19, Performance, UMK