Media Sosial Digunakan Sebagai Sarana Untuk Meningkatkan Nilai Jual Hasil Pertanian Oleh Kelompok Tani Di Kakaskasen, Kota Tomohon, Sulawesi Utara

Social Media as a Tool to Increase the Selling Value of Agricultural Products among Farmer Groups in Kakaskasen, North Tomohon

Abstrak

This community service program aimed to introduce and train members of the SUKOY RABBIT Farmer Group in Kakaskasen, North Tomohon, to utilize social media platforms such as Facebook, Instagram, and TikTok for marketing agricultural products. The program addressed the limited marketing channels available to farmers, which often resulted in suboptimal selling prices. Activities included coordination with partners, training, practical demonstrations, and evaluation. The evaluation results indicated that participants were able to create promotional content, upload products to Facebook Marketplace, use Instagram business features, and utilize TikTok for product promotion. The program improved participants’ digital marketing skills and expanded their understanding of online agricultural product marketing. The program contributed to improving farmers’ competitiveness and expanding market reach.

Keywords: agriculture; farmer group; information technology; marketing; social media.