PERANAN KOMUNIKASI PEMASARAN DALAM MENINGKATKAN MINAT PENGGUNA IKLAN DI HARIAN KOMENTAR MANADO

Abstract

Abstract: Marketing Communications in increasing user interest in daily ad Manado comments. Introduction: Marketing is an activity that needs to be done by all companies of goods and services in an effort to maintain continuity his business life, the object of marketing is product. Product is an object that is very vital that affect the success of the company in generating profits or income level that will keep the operational activities and financial health company. activities marketing that we usually encounter everyday is advertising, advertising is a form of sales promotion of products and services. in every newspaper company in general desperately need sales force to market and promote the company, causing a good image and be able to invite the interest of the users ads to advertise to the company and not a few large companies utilize newspapers as a medium for advertising.
Marketing Communication is defined as a process of exchange of information is done in a "persuasive" so the marketing process can be run effectively and efficiently. Methods: This study used a descriptive research method uses the theory of stimulus and response. Results: The results of this study indicate the role of marketing communications goes well also did not go well. Suggestion: It is expected that for every advertising marketer can learn to understand how the notion of marketing itself and can be positioned clearly on the product image in the minds of the company so that customers can understand how the identity of the company itself. Because basically the sales force is an ambassador of the company to prospects.
Keywords: Marketing Communications.