OPTIMALISASI TUGAS DAN FUNGSI PUBLIC RELATIONS DI PT. NUSA HALMAHERA MINERAL (NHM) [STUDI PROGRAM COORPORATE SOCIAL RESPONSIBILITY (CSR) PADA MASYARAKAT DESA SOSEL KEC. MALIFUT KAB. HALMAHERA UTARA]

Abstract

Public relations as a management function that builds and maintains a good relationship between the organization and rewarding public that affect the success or failure of the organization. PR functions include the following: Supporting the management activities and achieve organizational objectives. Creating a two-way communication on a reciprocal basis by spreading information of the company to the public and to channel public opinion on the company. Serving the public and provide advice to the leadership of the organization in the public interest. Harmonious relationships between organizations and the public, both internal and external.

Method, this study used qualitative methods, namely a contextual study made man as an instrument, and adjusted to a reasonable situation in relation to the collection of data that are generally qualitative.

Results, Part CSR PT. NHM able to function well as part of a public relations by always providing clear information to the public related to CSR programs, in the fields of education, agriculture, health and infrastructure development. Medium of communication used by PT. NHM particular CSR is part of modern communication media such as the internet can be accessed on the web company, but it is also the company is always to approach directly, face to face with the communities and local authorities to determine community development problems that exist around the mine.

Advice, Keep the intensity of the meeting between the community and the PT. NHM particular part of CSR, in order to obtain information about the development of communities around the mine are better targeted.

And CSR program PT. NHM should also be informed through electronic media by making a special advertisement in the local area or the national television, radio and the media, as well as reproduce billboards mounted on villages around the company.