PROFIL USAHA AGROINDUSTRI “KUE BEPANG” DI KECAMATAN REMBOKEN

Abstract

ABSTRACT
Putra Pratama Koagouw. The Profile of “Bepang Cookies†Agroindustry Enterprise in
Remboken Sub Distrikâ€. Under the Guidance of Prof.Dr.Ir. Ventje V. Rantung, MA. as
Chairman, Dr.Ir. O. Esry H. Laoh, MS. and Ir. Ribka M. Kumaat, MS. as Members.
The object of this reaserch is to determine the profile of enterprise “Bepang Cookiesâ€
where its manufacturing process is simple. The location was taken by using purposive
sampling method. Three families businesses as respondents scattered in three villages in this
district. All three businesses have been observed from routine production activities on a
weekly basis. The business were selected to represent the three villages. The primary data
were obtained from the interviews with the owners. The data collected were in the form of
characteristic entrepreneurs / manufacturers, raw materials, cost of production, marketing,
capital, technology, management and profits.
The results showed that enterprises was started by the family since the 70s with raw
rice, sugar, cooking oil and plastics auxiliary materials, candles, kerosene and firewood. The
process was very simple with tools homemade production, performed by skilled workers
around 3-5 persons. The cost of equity capital was an average of Rp. 6.289.011,77. million
per month. By using a simple management system in which the supply of equipment and
materials to distribution was controlled by the family, though marketing has reached five
counties in the province. From this effort the entrepreneur gained about Rp. 5.610.988,23.
million per month.
It is better for the product pack to put the mark, the time limit consumption of
products, compositions and information without preservatives and weight (g) of the product,
in order to be recognized by the consumers (market). Product marketing area can be
expanded to reach all levels of society, as well as the needed to increase or improve the shape
and variation in order to be more appealing tastes and interests of consumers. Also it can
raise the volume of production that gets bigger profit.