BAURAN PEMASARAN PADA USAHA RUMAH ES “BO” MOKUPA DI DESA MOKUPA KECAMATAN TOMBARIRI KABUPATEN MINAHASA

Abstract

ABSTRACT  The changes development of the knowledge society in the culinary world makes some people who have to be fond of the consumption a variety foods race each other to create a new type of food, tasty and contains nutrients that can be introduced in the world business and can be change society consumption pattern. Business of the culinary is a business opportunity that will never die as long as people still need food for eat, and of course, humans need food for survival futhermore. Another factors reason is due to the amount of business opportunities promising society have Manado city to obtain the benefits of the culinary business. Ice house "Bo" Mokupa is one home-based businesses (Home Industry) which is engaged in culinary business. Mokupa Ice House “Bo†had been there for 30 years in the Mokupa area. Ice house "Bo" Mokupa established in 1985. Enterprises ice house originated only from a small business selling snack cakes were initiated by Mr.Yopie Samsuddin Maramis and Mis.Anita using Rp.100,000,00 as initial capital and then they switch to open Mokupa Ice House “Boâ€.
Key Words : Marketting mix can make up income.