Tumbuan, Willem Alfa, Universitas Sam Ratulangi, Indonesia
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Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 10 No. 3 (2022): JE. Vol 10 No 3 (2022) - Articles
THE INFLUENCE OF BRAND LUXURY, BRAND AWARENESS, AND PERCEIVED QUALITY ON PURCHASE INTENTION OF IPHONE IN MANADO
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