Gunawan, Emilia M., Indonesia

• Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 11 No. 1 (2023): JE. Vol 11 No 1 (2023) - Articles
  THE INFLUENCE OF ELECTRONIC WORD OF MOUTH (E-WOM) AND BRAND TRUST ON ONLINE PURCHASE DECISIONS OF SKINCARE PRODUCTS IN LAZADA
  Abstract  pdf
• Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 10 No. 4 (2022): JE. VOL 10 NO 4 (2022) - Articles
  THE EFFECT OF EXPERIENTIAL MARKETING ON CUSTOMER LOYALTY WITH CUSTOMER SATISFACTION AS AN INTERVENING VARIABLE AT IBOX MANADO TOWN SQUARE
  Abstract  pdf
• Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 12 No. 01 (2024): JE. Vol. 12 No 1 - Articles
  THE INFLUENCES OF PROMOTION, PERCEIVED EASE OF USE AND PRICE TO PURCHASE INTENTION OF INDRIVE IN MANADO
  Abstract  pdf
• Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 10 No. 4 (2022): JE. VOL 10 NO 4 (2022) - Articles
  PENGARUH DUKUNGAN SELEBRITI DAN PROMOSI ONLINE TERHADAP KEPUTUSAN PEMBELIAN SECARA ONLINE PRODUK KOSMETIK MAYBELLINE DI KOTA MANADO
  Abstract  pdf
• Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 11 No. 4 (2023): JE. VOL. 11 No. 4 - Articles
  THE EFFECT OF E-SERVICE QUALITY AND WAITING TIME TOWARDS CUSTOMER SATISFACTION AT PIZZA HUT RESTAURANT IN MANADO TOWN SQUARE
  Abstract  pdf
• Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 10 No. 4 (2022): JE. VOL 10 NO 4 (2022) - Articles
  DOES TECHNOLOGY MATTER IN THE WORLD OF LOYALTY? RESEARCH OF SELF SERVICE TECHNOLOGY AND CUSTOMER LOYALTY (CASE STUDY : BURGER KING MANADO)
  Abstract  pdf
• Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 11 No. 4 (2023): JE. VOL. 11 No. 4 - Articles
  ANALYSIS OF CUSTOMERS LOYALTY ON ONLINE SHOPPING PLATFORM DURING PANMDEMIC COVID 19 (CASE STUDY LAZADA ONLINE SHOPPPING PLATFORM)
  Abstract  pdf
• Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 11 No. 1 (2023): JE. Vol 11 No 1 (2023) - Articles
  THE INFLUENCE OF VIRAL MARKETING DIMENSIONS AND PERCEIVED PRODUCT VALUE ON CUSTOMER SATISFACTION IN BURGER KING MANADO
  Abstract  pdf
• Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 11 No. 4 (2023): JE. VOL. 11 No. 4 - Articles
  CRACKING THE CODE TO SHOPEE PURCHASES: ANALYZING THE INFLUENCE OF REVIEW CONTENT AND E-SERVICE QUALITY ON USER PURCHASE DECISION IN MANADO CITY
  Abstract  pdf
• Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 11 No. 1 (2023): JE. Vol 11 No 1 (2023) - Articles
  THE INFLUENCE OF SOCIAL MEDIA MARKETING ON PURCHASE DECISION THROUGH BRAND AWARENESS OF LOCAL BRAND SULAWESI UTARA CAP TIKUS 1978
  Abstract  pdf
• Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 11 No. 4 (2023): JE. VOL. 11 No. 4 - Articles
  THE INFLUENCE OF INNOVATION CAPABILITY AND HUMAN CAPITAL TO THE BUSINESS PERFORMANCE OF LEILEM FURNITURE SME’S UNITS
  Abstract  pdf
• Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 11 No. 4 (2023): JE. VOL. 11 No. 4 - Articles
  SOCIAL MEDIA MARKETING AND SALES PERFORMANCE OF CULINARY BUSINESSES IN KAWANGKOAN
  Abstract  pdf
• Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 10 No. 4 (2022): JE. VOL 10 NO 4 (2022) - Articles
  Selling Vibes or Selling Product? The Role of Store Atmosphere on Consumer Loyallty
  Abstract  pdf
• Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 11 No. 1 (2023): JE. Vol 11 No 1 (2023) - Articles
  ANALYSIS OF COACHING AND MENTORING TOWARDS EMPLOYEE PERFORMANCE AT LOTTE GROSIR MANADO
  Abstract  pdf
• Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 12 No. 01 (2024): JE. Vol. 12 No 1 - Articles
  THE EFFECT OF HEDONIC SHOPPING VALUE AND BEAUTY INFLUENCER IN TIKTOK TOWARDS IMPULSE BUYING AMONG TIKTOK USERS IN MANADO
  Abstract  pdf
• Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 11 No. 3 (2023): JE. VOL. 11 No. 3 - Articles
  THE INFLUENCE OF BRAND IMAGE, PRODUCT VARIETY, AND PRICING STRATEGY ON PURCHASE DECISION OF EYELASH EXTENSION AT LASHTHETIQUE MANADO (STUDY ON LASHTHETIQUE CUSTOMERS)
  Abstract  pdf
• Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 12 No. 01 (2024): JE. Vol. 12 No 1 - Articles
  THE INFLUENCE OF EMOTIONAL INTELLIGENCE AND EMPLOYEE MPOWERMENT ON EMPLOYEE JOB SATISFACTION IN THE REGIONAL LEGISLATIVES COUNCIL OFFICE IN SOUTHEAST MINAHASA
  Abstract  pdf
• Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 7 No. 4 (2019): JE VOL 7 NO 4 (2019) - Articles
  DETERMINANTS OF GOING PUBLIC DECISION: THE CASE OF PT. BANK SULUTGO
  Abstract  PDF
• Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 9 No. 4 (2021): JE. Vol 9 No 4 (2021) - Articles
  CHALLENGES TO WOMEN’S LEADERSHIP AT PT KAWANUA DASA PRATAMA
  Abstract  PDF
• Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 7 No. 4 (2019): JE VOL 7 NO 4 (2019) - Articles
  DELIVERING SERVICE CONVENIENCE TO ENHANCE CUSTOMER SATISFACTION: QUANTITATIVE ANALYSYS ON SHOPEE
  Abstract  PDF
• Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 9 No. 4 (2021): JE. Vol 9 No 4 (2021) - Articles
  THE INFLUENCE OF LEADERSHIP STYLE ON EMPLOYEE PERFORMANCE AT CENTURY SUPERMARKET TOMOHON
  Abstract  PDF
• Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 8 No. 3 (2020): JE VOL 8 NO 3 (2020) - Articles
  CUSTOMER EXPERIENCE AND CUSTOMER LOYALTY: A QUANTITATIVE ANALYSIS IN STARBUCKS MANADO
  Abstract  PDF
• Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 9 No. 4 (2021): JE. Vol 9 No 4 (2021) - Articles
  THE INFLUENCE OF PRODUCT KNOWLEDGE ON GREEN PURCHASE INTENTION, THE ROLE OF ATTITUDE AS MEDIATING VARIABLE
  Abstract  PDF
• Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 8 No. 4 (2020): JE VOL 8 NO 4 (2020) - Articles
  THE DETERMINANTS INFLUENCING BEHAVIORIAL INTENTION TO USE E-WALLET DURING COVID-19 PANDEMIC IN MANADO
  Abstract  PDF
• Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 9 No. 4 (2021): JE. Vol 9 No 4 (2021) - Articles
  PERAN INOVASI PRODUK DAN ORIENTASI PASAR DALAM MENCAPAI KEUNGGULAN KOMPETITIF UMKM (STUDI PADA USAHA SAMBAL ROA DI KOTA MANADO)
  Abstract  PDF
• Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 9 No. 1 (2021): JE VOL 9 NO 1 (2021) - Articles
  THE INFLUENCE OF BRAND IMAGE AND COUNTRY OF ORIGIN ON PURCHASE DECISION OF OPPO SMARTPHONE IN MANADO
  Abstract  PDF
• Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 9 No. 4 (2021): JE. Vol 9 No 4 (2021) - Articles
  THE INFLUENCE OF CREDIBILITY AND ATTRACTIVENESS OF BEAUTY VLOGGER ON PURCHASE DECISION OF BEAUTY PRODUCTS IN MANADO
  Abstract  PDF
• Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 9 No. 3 (2021): JE. Vol 9 No 3 (2021) - Articles
  THE IMPORTANCE-PERFORMANCE ANALYSIS OF STORE ATMOSPHERE AT MATAHARI DEPARTMENT STORE MANADO TOWN SQUARE
  Abstract  PDF
• Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 7 No. 3 (2019): JE VOL 7 NO 3 (2019) - Articles
  COMPANY PERFORMANCE OF MICRO SMALL AND MEDIUM ENTERPRISES BY OPEN CHARTER DIRECT FLIGHT FROM CHINA TO MANADO (CASE STUDY: JENDELA INDONESIA SOUVENIR SHOP)
  Abstract  PDF
• Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 9 No. 3 (2021): JE. Vol 9 No 3 (2021) - Articles
  THE EFFECT OF CONSUMER TRUST AND PERCEIVED VALUE ON PURCHASE INTENTION OF ONLINE THRIFT SHOPS IN MANADO
  Abstract  PDF
• Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 7 No. 4 (2019): JE VOL 7 NO 4 (2019) - Articles
  ONLINE TRANSPORTATION SERVICES: FACTORS AFFECTING CONSUMER SWITCHING BEHAVIOR
  Abstract  PDF
• Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 9 No. 4 (2021): JE. Vol 9 No 4 (2021) - Articles
  THE EFFECTS OF GUERILLA MARKETING ON CONSUMER PURCHASE INTENTION WITH BRAND AWARENESS AS A MEDIATING VARIABLE IN PT. SOLUSI TRANSPORTASI INDONESIA (GRAB)
  Abstract  PDF
• Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 10 No. 4 (2022): JE. VOL 10 NO 4 (2022) - Articles
  Determination Analysis of Online Investment Intention in Post-Pandemic Era
  Abstract  pdf