Tamalero, Feiby, University of Sam Ratulangi, Indonesia

• Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 4 No. 5 (2016): JE Vol. 4 No. 3 (2016) Hal. 236 - 301 - Articles
  ANALYZING THE EFFECT OF BRAND PERSONALITY AND BRAND EXPERIENCE ON CUSTOMER LOYALTY (A STUDY OF SAMSUNG GALAXY SMARTPHONE)
  Abstract  PDF