Ulag, Olivia, Universitas Negeri Sam ratulangi, Indonesia

• Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 11 No. 1 (2023): JE. Vol 11 No 1 (2023) - Articles
  The THE INFLUENCE OF BRAND PERSONALITY AND SELF-CONCEPT ON BRAND ATTACHMENT OF APPLE PRODUCTS
  Abstract  pdf