IPTEKS PERHITUNGAN COSTUMER LIFETIME VALUE

Authors

  • Hans Lohonauman Sam Ratulangi University

DOI:

https://doi.org/10.32400/jiam.4.1.2020.29236

Keywords:

customer lifetime value, loyalty, profitability

Abstract

Everyone has a goal to make high profitsin business,. Therefore, every entrepreneur requires value that need to be maintained. This value gives a good attitude to the customers to build a long-term relationship. One of the factors that determine the success of a business is the customers. Customer lifetime value should be noticed by the entrepreneur since it becomes a ways to measure customer's profitability, to analyze marketing, and it is also can be used to create a mindset in running a business. Customer Lifetime Value (CLV) also can create the customer loyalty which can impact for profitability.

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Published

2020-07-17

Issue

Vol. 4 No. 1 (2020): JIAM

Section

Articles

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