ANALISIS PEMASARAN KAKAO DI KECAMATAN BACAN TIMUR, KABUPATEN HALMAHERA SELATAN

Authors

  • Eljan Gilbert Maniku Agribusiness Study Program, Department of Social Economics, Faculty of Agriculture, Sam Ratulangi University, Manado
  • Joachim Noch Karel Dumais Agribusiness Study Program, Department of Social Economics, Faculty of Agriculture, Sam Ratulangi University, Manado
  • Lyndon Reindhart Jacob Pangemanan Agribusiness Study Program, Department of Social Economics, Faculty of Agriculture, Sam Ratulangi University, Manado

DOI:

https://doi.org/10.35791/agrsosek.17.3%20MDK.2021.37516

Keywords:

analysis, cocoa marketing, marketing margin, efficiency

Abstract

The objective of this research is to analyze marketing channels, functions of marketing institutions, profit margin, marketing margins, farmer's share and cocoa marketing efficiency in East Bacan District, South Halmahera Regency. This research was conducted from June to August 2021. The sampling method of farmers used purposive sampling. The number of farmer respondents is 39 people and the sample is taken by traders using snowball sampling. The data analysis used is descriptive qualitative and quantitative analysis. The results showed that there were III (three) marketing channels. The functions of marketing institutions carried out by marketing agencies are exchange functions, physical functions, and facilities functions. The total margin of marketing channel I is Rp. 4,000/Kg, marketing costs of Rp. 2.700/Kg and a profit margin of Rp. 1300/Kg. The total margin for channel II is Rp. 5000/Kg, marketing costs of Rp. 2.350/Kg and a profit margin of Rp. 2.650/Kg. The total margin of marketing channel III is Rp. 7,500/Kg, marketing costs of Rp.2,950/Kg and profit margin of Rp. 4.575/Kg. Farmer's share obtained in channel I is 86.20%. channel II by 82.14%. and channel III of 73.68%. The value of the efficiency of marketing channel I is 9.31% <50%. The value of the efficiency of marketing channel II is 8.39% < 50%. The value of the efficiency of marketing channel III is 10.26% <50%. In terms of efficiency, the three marketing channels are already efficient and marketing channel II is the most efficient marketing channel compared to channels I and III.

Author Biographies

Eljan Gilbert Maniku, Agribusiness Study Program, Department of Social Economics, Faculty of Agriculture, Sam Ratulangi University, Manado

Final-year students at the Agribusiness Study Program,Department of Social Economics,  Faculty of Agriculture, Sam Ratulangi University, Manado

Joachim Noch Karel Dumais, Agribusiness Study Program, Department of Social Economics, Faculty of Agriculture, Sam Ratulangi University, Manado

Researcher, Lecturer at Agribusiness Study Program, Department of Social Economics, Faculty of Agriculture, Sam Ratulangi University, Manado

Lyndon Reindhart Jacob Pangemanan, Agribusiness Study Program, Department of Social Economics, Faculty of Agriculture, Sam Ratulangi University, Manado

Researcher, Lecturer at Agribusiness Study Program, Department of Social Economics, Faculty of Agriculture, Sam Ratulangi University, Manado

References

Badan Pusat Statistik Kabupaten Halmahera Selatan. 2020. Jumlah penduduk, luas lahan, dan produksi perkebunan kakao Halmahera Selatan tahun 2020, Halmahera Selatan

Ratya. A., dan Baladina. N. 2017. Pemasaran produk pertanian. Andi publisiher. Yogyakarta.

Asmarantaka R.W, 2012. Pemasaran Agribisnis (Agrimarketing). Bogor (ID) : Institut Pertanian Bogor.

Soekartawi. 2001. Agribisnis Teori dan Aplikasinya. Jakarta : PT Raja Grafindo Persada.

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Published

2022-01-04

How to Cite

Maniku, E. G., Dumais, J. N. K., & Pangemanan, L. R. J. (2022). ANALISIS PEMASARAN KAKAO DI KECAMATAN BACAN TIMUR, KABUPATEN HALMAHERA SELATAN. AGRI-SOSIOEKONOMI, 17(3 MDK), 1031–1038. https://doi.org/10.35791/agrsosek.17.3 MDK.2021.37516

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Section

Articles