Efektivitas Media Online Terhadap Pemasaran Produk Usaha Kecil Menengah Bidang Kuliner Di Kecamatan Sario Kota Manado

Authors

  • Nur’Ain Naki Agribusiness Study Program, Department of Social Economics, Faculty of Agriculture, Sam Ratulangi University, Manado
  • Rine Kaunang Agribusiness Study Program, Department of Social Economics, Faculty of Agriculture, Sam Ratulangi University, Manado
  • Martha Marejke Sendow Agribusiness Study Program, Department of Social Economics, Faculty of Agriculture, Sam Ratulangi University, Manado

DOI:

https://doi.org/10.35791/agrsosek.v18i3.44692

Keywords:

marketing; sale; effectiveness; culinary

Abstract

This study aims to determine the effectiveness of online media on the marketing of small and medium business products in the culinary field in Sario District, Manado City. The data used in this study are primary data and secondary data. Primary data was obtained through direct interviews in the field using a questionnaire to owners of small and medium enterprises (SMEs) who are working in the culinary field. Secondary data is data obtained from the second source of the required data. The number of respondents in this study were 20 SME owners in the culinary field in Sario District, Manado City. The data were analyzed using an interactive model data analysis technique consisting of four components of the analysis process, namely data collection, data reduction, data display and drawing conclusions. Based on the results of the research, it was found that with the existence of online media, sales of small and medium businesses in Sario District are very effective for owners. It can be seen from the increase in sales ranging from 30% to 60%. The online media used are facebook, whatsapp, instagram, gofood, grabfood, shopeefood and maxim food and goods.

Author Biographies

Nur’Ain Naki, Agribusiness Study Program, Department of Social Economics, Faculty of Agriculture, Sam Ratulangi University, Manado

Final-year students at the Agribusiness Study Program,Department of Social Economics, Faculty of Agriculture, Sam Ratulangi University, Manado

Rine Kaunang, Agribusiness Study Program, Department of Social Economics, Faculty of Agriculture, Sam Ratulangi University, Manado

Researcher, Lecturer at Agribusiness Study Program, Department of Social Economics, Faculty of Agriculture, Sam Ratulangi University, Manado

Martha Marejke Sendow, Agribusiness Study Program, Department of Social Economics, Faculty of Agriculture, Sam Ratulangi University, Manado

Researcher, Lecturer at Agribusiness Study Program, Department of Social Economics, Faculty of Agriculture, Sam Ratulangi University, Manado

References

Huda, M., dan Prasetyo, A. 2020. Efektivitas promosi melalui media sosial pada umkm di kabupaten kebumen. Jurnal Ekonomi Dan Teknik Informatika, 8(1), 14-24.

Kurniawan, P. 2017. Pemanfaatan Media Sosial Instagram Sebagai Komunikasi Pemasaran Modern pada Batik Burneh. Kompetensi, 11 (2).

Putri, B. S., dan L. Kartika. 2017. Pengaruh Kualitas Pelayanan BPJS Kesehatan Terhadap Kepuasan Pengguna Perspektif Dokter Rumah Sakit Hermina Bogor. Riset Manajemen dan Bisnis, 2 (1): 1-12.

Suparnyo., A. Wicaksono, dan W. Ariyani. 2013. Model Pemberdayaan Usaha Mikro Kecil dan Menengah (UMKM) Melalui Program Corporate Social Responsibility (CSR) Pada Industri Rokok di Kudus. Sosial dan Budaya, 6 (2).

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Published

2022-09-28

How to Cite

Naki, N., Kaunang, R., & Sendow, M. M. (2022). Efektivitas Media Online Terhadap Pemasaran Produk Usaha Kecil Menengah Bidang Kuliner Di Kecamatan Sario Kota Manado. AGRI-SOSIOEKONOMI, 18(3), 691–698. https://doi.org/10.35791/agrsosek.v18i3.44692

Issue

Vol. 18 No. 3 (2022)

Section

Articles

License

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

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