Strategi Pengembangan Wisata Tuur Ma’asering Di Kelurahan Kumelembuai Kecamatan Tomohon Timur Kota Tomohon

Authors

  • Theodorus Ucok Purba Agribusiness Study Program, Department of Social Economics, Faculty of Agriculture, Sam Ratulangi University, Manado
  • Nordy F.L. Waney Agribusiness Study Program, Department of Social Economics, Faculty of Agriculture, Sam Ratulangi University, Manado
  • Theodora M. Katiandagho Agribusiness Study Program, Department of Social Economics, Faculty of Agriculture, Sam Ratulangi University, Manado

DOI:

https://doi.org/10.35791/agrsosek.v19i1.45952

Keywords:

development; tourism; strategy

Abstract

This study aims to formulate a strategy for developing Tuur Ma'asering tourism. This research was carried out from May to August 2022 from preparation to preparation of a research report. The research took place at the Tuur Ma'asering tourist attraction, Tomohon City. The sampling method in this study was Purposive Sampling and Accidental Sampling. The data used were primary data and secondary data. Primary data were obtained from interviews and observation. Secondary data was obtained from the internet. and related agencies in the form of information or data relating to the Tuur Ma'asering tourism development strategy. The analytical method used in this study is SWOT analysis to answer the Tuur Ma'asering tourism development strategy in Tomohon. The results showed that based on the SWOT analysis, the Tuur Ma'asering tourism development strategy is in quadrant 1, meaning that a strategy is needed to support the strengths they have and take advantage of the various opportunities that exist.

Author Biographies

Theodorus Ucok Purba, Agribusiness Study Program, Department of Social Economics, Faculty of Agriculture, Sam Ratulangi University, Manado

Final-year students at the Agribusiness Study Program,Department of Social Economics,  Faculty of Agriculture, Sam Ratulangi University, Manado

Nordy F.L. Waney, Agribusiness Study Program, Department of Social Economics, Faculty of Agriculture, Sam Ratulangi University, Manado

Researcher, Lecturer at Agribusiness Study Program, Department of Social Economics, Faculty of Agriculture, Sam Ratulangi University, Manado

Theodora M. Katiandagho, Agribusiness Study Program, Department of Social Economics, Faculty of Agriculture, Sam Ratulangi University, Manado

Researcher, Lecturer at Agribusiness Study Program, Department of Social Economics, Faculty of Agriculture, Sam Ratulangi University, Manado

References

Muljadi. 2010. Kepariwisataan dan Perjalanan. Raja Grafindo. Jakarta.

Thohar, G.B., Y. Priyana., & R.W. Kaeksi. 2015. Analisis Potensi Obyek Wisata Umbul Ngrancah di Desa Udanwuh Kecamatan Kaliwungu Kabupaten Semarang (Doctoral dissertation, Universitas Muhammadiyah Surakarta).

Yoeti, O. 1997. Perencanaan dan Pengembangan Pariwisata. Penerbit PT Pradnya Paramita. Jakarta.

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Published

2023-01-29

How to Cite

Purba, T. U., Waney, N. F., & Katiandagho, T. M. (2023). Strategi Pengembangan Wisata Tuur Ma’asering Di Kelurahan Kumelembuai Kecamatan Tomohon Timur Kota Tomohon. AGRI-SOSIOEKONOMI, 19(1), 91 –. https://doi.org/10.35791/agrsosek.v19i1.45952

Issue

Vol. 19 No. 1 (2023): Agri-Sosioekonomi

Section

Articles

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