Strategi Pengembangan Usaha Melalui Business Model Canvas (Studi Kasus "JW Roti" Di Desa Totolan Kecamatan Kakas Barat Kabupaten Minahasa)

Authors

  • Jovanka Jermias Rivaldo Walean Agribusiness Study Program, Department of Social Economics, Faculty of Agriculture, Sam Ratulangi University, Manado
  • Paulus Adrian Pangemanan Agribusiness Study Program, Department of Social Economics, Faculty of Agriculture, Sam Ratulangi University, Manado
  • Tommy Fredy Lolowang Agribusiness Study Program, Department of Social Economics, Faculty of Agriculture, Sam Ratulangi University, Manado

DOI:

https://doi.org/10.35791/agrsosek.v19i1.46134

Keywords:

business development; bakery business; business model canvas

Abstract

This study aims to evaluate the business model applied at "JW Roti" with the Business Model Canvas approach and establish a business strategy for the "JW Roti" business in Totolan Village. This research will be carried out from January 2022 to March 2022 in the "JW Roti" business in Totolan Village, West Kakas District, Minahasa Regency. The data collected in this study are primary data and secondary data originating from the internal and external environment. Primary data was obtained from internal parties, namely the owner of "JW Roti" and its employees and external parties, namely consumers of "JW Roti" while secondary data was obtained from agencies related to the research conducted. Sampling was carried out by direct observation, interviews and documentation at "JW Roti". From the results of the research conducted, it can be concluded that the Business Model Canvas concept implemented by "JW Roti" includes (1) Customer segment, not distinguishing between customers; (2) Value Propositions (VP), producing new variants; (3) Channels, customers buy directly in stores; (4) Customer Relationship, implementing personal assistance relationships; (5) Revenue Streams, income through transactions; (6) Key Resources, land and buildings for production; (7) Key Activities, bread making; (8) Key Partnerships, suppliers of raw materials; and (9) Cost Structure, fixed costs and variable costs.

Author Biographies

Jovanka Jermias Rivaldo Walean, Agribusiness Study Program, Department of Social Economics, Faculty of Agriculture, Sam Ratulangi University, Manado

Final-year students at the Agribusiness Study Program, Department of Social Economics, Faculty of Agriculture, Sam Ratulangi University, Manado

Paulus Adrian Pangemanan, Agribusiness Study Program, Department of Social Economics, Faculty of Agriculture, Sam Ratulangi University, Manado

Researcher, Lecturer at Agribusiness Study Program, Department of Social Economics, Faculty of Agriculture, Sam Ratulangi University, Manado

Tommy Fredy Lolowang, Agribusiness Study Program, Department of Social Economics, Faculty of Agriculture, Sam Ratulangi University, Manado

Researcher, Lecturer at Agribusiness Study Program, Department of Social Economics, Faculty of Agriculture, Sam Ratulangi University, Manado

References

Asih, A.L., 2012. Analisis Penentuan Harga Pokok Produksi Berdasarkan Activity Based Costing (ABC) pada Pabrik Roti “Sam Jaya” Purwodadi. Diakses pada 12 Januari 2022. http://www.unaki.ac.id/ejournal/index.php/jurnalinformatika/ article/download/78/77.

Panggabean, G.D., 2015. Analisis Efisiensi Usaha Agroindustri Usaha Roti Primata Sari Desa Rambah Kecamatan Rambah Hilir. Pasir Pengaraian. Universitas Pasir Pengaraian.

Yamit, Zulian, 1999. Manajemen Persediaan. Cetakan perrtama Ekonisia UII. Yogyakarta.

Downloads

Published

2023-01-29

How to Cite

Walean, J. J. R., Pangemanan, P. A., & Lolowang, T. F. (2023). Strategi Pengembangan Usaha Melalui Business Model Canvas (Studi Kasus "JW Roti" Di Desa Totolan Kecamatan Kakas Barat Kabupaten Minahasa). AGRI-SOSIOEKONOMI, 19(1), 387–394. https://doi.org/10.35791/agrsosek.v19i1.46134