Tingkat Kepuasan Konsumen Di Tempat Wisata Melby’LS Kota Tomohon

Authors

  • Pungus Kundrat Agribusiness Study Program, Department of Social Economics, Faculty of Agriculture, Sam Ratulangi University, Manado
  • Melsje Yellie Memah Agribusiness Study Program, Department of Social Economics, Faculty of Agriculture, Sam Ratulangi University, Manado
  • Jenny Baroleh Agribusiness Study Program, Department of Social Economics, Faculty of Agriculture, Sam Ratulangi University, Manado

DOI:

https://doi.org/10.35791/agrsosek.v19i1.46135

Keywords:

Satisfaction; Consumer; Tour

Abstract

This study aims to analyze the level of consumer satisfaction at tourist attractions Melby'LS Tomohon City. This research was conducted in September 2022. The data used in this research consisted of primary data and secondary data. Primary data was obtained through direct interviews with 50 respondents using a questionnaire. Secondary data was obtained through tour owners, the internet and other sources related to this research. The results showed that the level of consumer satisfaction at the Melby'LS tourist spot from the product, price, service and emotional variables was 74.43% of the consumers at the Melby'LS tourist spot were satisfied (P) with the product, price, service and emotion applied.

Author Biographies

Pungus Kundrat, Agribusiness Study Program, Department of Social Economics, Faculty of Agriculture, Sam Ratulangi University, Manado

Final-year students at the Agribusiness Study Program, Department of Social Economics, Faculty of Agriculture, Sam Ratulangi University, Manado

Melsje Yellie Memah, Agribusiness Study Program, Department of Social Economics, Faculty of Agriculture, Sam Ratulangi University, Manado

Researcher, Lecturer at Agribusiness Study Program, Department of Social Economics, Faculty of Agriculture, Sam Ratulangi University, Manado

Jenny Baroleh, Agribusiness Study Program, Department of Social Economics, Faculty of Agriculture, Sam Ratulangi University, Manado

Researcher, Lecturer at Agribusiness Study Program, Department of Social Economics, Faculty of Agriculture, Sam Ratulangi University, Manado

References

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Notoatmojo. 2010. metode penentuan sampel dengan mengambil responden yang kebetulan ada atau tersedia di suatu tempat sesuai dengan konteks penelitian.

Supranto. 2006. Indeks Kepuasan Konsumen.

Yetty Husnul Hayati dan Gracia Sekartaji. 2015. Pengaruh Kualitas Produk Terhadap Kepuasan Konsumen di restoran Bebek dan Ayam Goreng Pak Ndut Solo, Jurnal Ilmiah Manajemen Fakultas Ekonomi (JIMFE), Volume 1 No. 1 Tahun 2015, Hal. 49-56, ISSN 2502-1400

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Published

2023-01-29

How to Cite

Kundrat, P., Memah, M. Y., & Baroleh, J. (2023). Tingkat Kepuasan Konsumen Di Tempat Wisata Melby’LS Kota Tomohon. AGRI-SOSIOEKONOMI, 19(1), 395–404. https://doi.org/10.35791/agrsosek.v19i1.46135

Issue

Vol. 19 No. 1 (2023): Agri-Sosioekonomi

Section

Articles

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