Analisis Pemasaran Usaha Mikro Kecil Menengah Kerajinan Bambu Sebelum Dan Selama Covid-19 Di Warung Kenzo Kelurahan Kinilow Kecamatan Tomohon Utara Kota Tomohon

Authors

  • Jusiana Veronika Tatuh Agribusiness Study Program, Department of Social Economics, Faculty of Agriculture, Sam Ratulangi University, Manado
  • Jean Fanny Junita Timban Agribusiness Study Program, Department of Social Economics, Faculty of Agriculture, Sam Ratulangi University, Manado
  • Celcius Talumingan Agribusiness Study Program, Department of Social Economics, Faculty of Agriculture, Sam Ratulangi University, Manado

DOI:

https://doi.org/10.35791/agrsosek.v19i1.46136

Keywords:

marketing analysis; Profit; MSME; Bamboo Crafts

Abstract

This study aims to determine the benefits before and during the Covid-19 pandemic for Bamboo Crafts MSMEs at Warung Kenzo in the Kinilow Village, North Tomohon District, Tomohon City. This research was conducted from March to May 2022. The location of the research was carried out in the Kinilow Village, Tomohon Utara District, Tomohon City. The data in this study consisted of primary data and secondary data. The sampling method in this study was purposive sampling. The variables studied were the characteristics of the respondents, business characteristics, and the impact of the Covid-19 pandemic on income. The analytical method used in this study is a qualitative descriptive analysis method. The results of the study showed that the average profit of bamboo handicraft owners at Warung Kenzo before the co-19 pandemic was Rp.981,167/month and profits during the co-19 pandemic were Rp.10,442,500/month. This proves that Covid-19 has had a positive impact on micro, small and medium enterprises for bamboo handicrafts at Warung Kenzo in the Kinilow Village.

Author Biographies

Jusiana Veronika Tatuh, Agribusiness Study Program, Department of Social Economics, Faculty of Agriculture, Sam Ratulangi University, Manado

Final-year students at the Agribusiness Study Program, Department of Social Economics, Faculty of Agriculture, Sam Ratulangi University, Manado

Jean Fanny Junita Timban, Agribusiness Study Program, Department of Social Economics, Faculty of Agriculture, Sam Ratulangi University, Manado

Researcher, Lecturer at Agribusiness Study Program, Department of Social Economics, Faculty of Agriculture, Sam Ratulangi University, Manado

Celcius Talumingan, Agribusiness Study Program, Department of Social Economics, Faculty of Agriculture, Sam Ratulangi University, Manado

Researcher, Lecturer at Agribusiness Study Program, Department of Social Economics, Faculty of Agriculture, Sam Ratulangi University, Manado

References

Indonesia, R.. 2008. Undang-Undang No. 20 Tahun 2008 tentang Usaha Mikro, Kecil, dan Menengah. Sekretariat Negara. Jakarta.

Raharjo, T.. 2009. Bisnis Seni Kerajinan Bikin Londho Kerajinan Kewirausahaan Bidang Seni Kriya. Institut Seni Indonesia. Yogyakarta .

Safisa, A.S., H.D. Walangitan, & P.A. Pangemanan. 2016. Permintaan Bambu Konsutruksi pada Outlet Penjual Bambu di Kelurahan Kinilow Kecamatan Tomohon Utara. COCOS, 1(2): 1-10.

Sumintarsih, Isyanti. 2003. Kerajinan adalah budaya bangsa yang telah diturunkan sejak zaman nenek moyang. Yogyakarta: Kementerian Kebudayaan dan Pariwisata.

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Published

2023-01-29

How to Cite

Tatuh, J. V., Timban, J. F. J., & Talumingan, C. (2023). Analisis Pemasaran Usaha Mikro Kecil Menengah Kerajinan Bambu Sebelum Dan Selama Covid-19 Di Warung Kenzo Kelurahan Kinilow Kecamatan Tomohon Utara Kota Tomohon. AGRI-SOSIOEKONOMI, 19(1), 405–412. https://doi.org/10.35791/agrsosek.v19i1.46136

Issue

Vol. 19 No. 1 (2023): Agri-Sosioekonomi

Section

Articles

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