Minat Konsumen Terhadap Bunga Potong Krisan Di Kelurahan Kakaskasen II Kecamatan Tomohon Utara Kota Tomohon

Authors

  • Puput Wijayanti Agribusiness Study Program, Department of Social Economics, Faculty of Agriculture, Sam Ratulangi University, Manado
  • Jane Sulinda Tambas Agribusiness Study Program, Department of Social Economics, Faculty of Agriculture, Sam Ratulangi University, Manado
  • Melissa Lady Gisela Tarore Agribusiness Study Program, Department of Social Economics, Faculty of Agriculture, Sam Ratulangi University, Manado

DOI:

https://doi.org/10.35791/agrsosek.v19i1.46444

Keywords:

consumer interest; chrysanthemum flower

Abstract

This study aims to determine and describe consumer interest in chrysanthemum flowers sold on Flovist OLV and Florist CL in Kakaskasen II sub-district of Tomohon Temohon Town of Tomohon. This research was implemented for 2 months, from July to August 2022. The data used in this study were primary data and secondary data. Primary data is obtained from direct interviews with consumers who buy interest. Secondary data was obtained from Kakaskasen II's kelurahan office and the owner of Florist. In this study the number of respondents as many as 16 people with the accidental sampling method, that is by taking the respondents who are buying interest. The data analysis method is a qualitative descriptive analysis. Based on the research it could be concluded that consumer interest in chrysanthemum cut flowers in kakaskasen ii district of tomohon north of the city of tomohon. The chrysanthemum cut flower has a pretty good interest in the consumer, especially in the color, shape, and price of flowers. Chrysanthemum cut flowers are said to be an everyday consumer consumption, since every day it is bought for chrysanthemum flowers to be carried by the grave.      

Author Biographies

Puput Wijayanti, Agribusiness Study Program, Department of Social Economics, Faculty of Agriculture, Sam Ratulangi University, Manado

Final-year students at the Agribusiness Study Program, Department of Social Economics, Faculty of Agriculture, Sam Ratulangi University, Manado

Jane Sulinda Tambas, Agribusiness Study Program, Department of Social Economics, Faculty of Agriculture, Sam Ratulangi University, Manado

Researcher, Lecturer at Agribusiness Study Program, Department of Social Economics, Faculty of Agriculture, Sam Ratulangi University, Manado

Melissa Lady Gisela Tarore, Agribusiness Study Program, Department of Social Economics, Faculty of Agriculture, Sam Ratulangi University, Manado

Researcher, Lecturer at Agribusiness Study Program, Department of Social Economics, Faculty of Agriculture, Sam Ratulangi University, Manado

References

Kamisa. 1997. Kamus Lengkap Bahasa Indonesia. Cetakan V.

Rukmana R.. & A.E. Mulyana. 1997. Budidaya Krisan. Penerbit kanisius Yogyakarta. 53 hal.

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Published

2023-01-28

How to Cite

Wijayanti, P., Tambas, J. S., & Tarore, M. L. G. (2023). Minat Konsumen Terhadap Bunga Potong Krisan Di Kelurahan Kakaskasen II Kecamatan Tomohon Utara Kota Tomohon. AGRI-SOSIOEKONOMI, 19(1), 457–464. https://doi.org/10.35791/agrsosek.v19i1.46444