Bauran Pemasaran Kafe K2B Kelurahan Kleak Kota Manado

Authors

  • Serlianti Labia Agribusiness Study Program, Department of Social Economics, Faculty of Agriculture, Sam Ratulangi University, Manado
  • Yolanda Pinky Ivanna Rori Agribusiness Study Program, Department of Social Economics, Faculty of Agriculture, Sam Ratulangi University, Manado
  • Lyndon Reindhardt Jacob Pangemanan Agribusiness Study Program, Department of Social Economics, Faculty of Agriculture, Sam Ratulangi University, Manado

DOI:

https://doi.org/10.35791/agrsosek.v19i1.46446

Keywords:

Mix; Marketing; Café

Abstract

This study aims to identify and analyze the marketing mix at K2B cafes in Kleak Village, Manado City. This research was conducted from August to September 2022. The selection of respondents was carried out by chance, that is, with whom the respondent met the researcher. The data used are primary data and secondary data. Primary data was obtained from K2B internet cafe owners in Kleak Village, Manado City. Secondary data was collected through interviews, based on a questionnaire, so that a total of 20 respondents. The results showed that there were 2 marketing mix variables that were satisfied, namely product variables (81.10%) and price (84.44%) while those who felt dissatisfied were place and promotion variables.

Author Biographies

Serlianti Labia, Agribusiness Study Program, Department of Social Economics, Faculty of Agriculture, Sam Ratulangi University, Manado

Final-year students at the Agribusiness Study Program, Department of Social Economics, Faculty of Agriculture, Sam Ratulangi University, Manado

Yolanda Pinky Ivanna Rori, Agribusiness Study Program, Department of Social Economics, Faculty of Agriculture, Sam Ratulangi University, Manado

Researcher, Lecturer at Agribusiness Study Program, Department of Social Economics, Faculty of Agriculture, Sam Ratulangi University, Manado

Lyndon Reindhardt Jacob Pangemanan, Agribusiness Study Program, Department of Social Economics, Faculty of Agriculture, Sam Ratulangi University, Manado

Agribusiness Study Program, Department of Social Economics, Faculty of Agriculture, Sam Ratulangi University, Manado

References

Kotler, Phillip. 2004. Manajemen Pemasaran. Jilid 1. Indeks, Jakarta.

Kotler, Phillip. 2005. Manajemen Pemasaran jilid II. Penerbit PT.Indeks. Jakarta.

Sutojo, Siswanto. Kleinsteuber,F, Dr. 2002. Strategi Manajemen Pemasaran. PT Damar Mulia Pustaka. Jakarta.

Kasali, R. 2010. Modul Kewirausahaan. PT.Mizan Publika, Jakarta.

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Published

2023-01-28

How to Cite

Labia, S., Rori, Y. P. I., & Pangemanan, L. R. J. (2023). Bauran Pemasaran Kafe K2B Kelurahan Kleak Kota Manado . AGRI-SOSIOEKONOMI, 19(1), 477–486. https://doi.org/10.35791/agrsosek.v19i1.46446

Issue

Vol. 19 No. 1 (2023): Agri-Sosioekonomi

Section

Articles

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