Tingkat Kepuasan Konsumen Cafe 57’FU Di Kelurahan Talikuran Kecamatan Kawangkoan Utara Kabupaten Minahasa

Authors

  • Veronika Agustin Lomboan Agribusiness Study Program, Department of Social Economics, Faculty of Agriculture, Sam Ratulangi University, Manado
  • Celcius Talumingan Agribusiness Study Program, Department of Social Economics, Faculty of Agriculture, Sam Ratulangi University, Manado
  • Juliana Ruth Mandei Agribusiness Study Program, Department of Social Economics, Faculty of Agriculture, Sam Ratulangi University, Manado

DOI:

https://doi.org/10.35791/agrsosek.v20i1.52444

Keywords:

level of satisfaction, consumer, marketing mix

Abstract

This research aims to measure the level of consumer satisfaction at Cafe 57'FU from the aspects of product, price, place, promotion and service quality. This research was conducted in August 2023. The data collection method used was primary and secondary data. Respondents in this study consisted of 50 people using accidental sampling. The data analysis used is descriptive analysis using a Likert scale. The research results show that the level of consumer satisfaction at Cafe 57'FU in Talikuran Village, North Kawangkoan District, Minahasa Regency is classified as satisfied (P), based on research results with an index of 77.33%.

Author Biographies

Veronika Agustin Lomboan, Agribusiness Study Program, Department of Social Economics, Faculty of Agriculture, Sam Ratulangi University, Manado

Final-year students at the Agribusiness Study Program, Department of Social Economics, Faculty of Agriculture, Sam Ratulangi University, Manado

Celcius Talumingan, Agribusiness Study Program, Department of Social Economics, Faculty of Agriculture, Sam Ratulangi University, Manado

Researcher, Lecturer at Agribusiness Study Program, Department of Social Economics, Faculty of Agriculture, Sam Ratulangi University, Manado

Juliana Ruth Mandei, Agribusiness Study Program, Department of Social Economics, Faculty of Agriculture, Sam Ratulangi University, Manado

Researcher, Lecturer at Agribusiness Study Program, Department of Social Economics, Faculty of Agriculture, Sam Ratulangi University, Manado

References

Dendi, S. 2015. Analisis Pengaruh Promosi, Harga, dan Lokasi Terhadap Kepuasan Pelanggan (Studi Kasus Pada Soto Kudus Kauman, Pondok Cabe Kota Tangerang Selatan). Skripsi. Fakultas Ekonomi dan Bisnis. Universitas Islam Negeri Syarif Hidayatullah.

Kotler, P., & K.L. Keller. 2009. Manajemen Pemasaran. Erlangga. Jakarta.

Sugiyono. 2014. Metode Penelitian Pendidikan Pendekatan Kuantitatif, Kualitatif, dan R&D. Alfabeta. Bandung.

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Published

2024-01-31

How to Cite

Lomboan, V. A., Talumingan, C., & Mandei, J. R. (2024). Tingkat Kepuasan Konsumen Cafe 57’FU Di Kelurahan Talikuran Kecamatan Kawangkoan Utara Kabupaten Minahasa. AGRI-SOSIOEKONOMI, 20(1), 137 –. https://doi.org/10.35791/agrsosek.v20i1.52444

Issue

Vol. 20 No. 1 (2024): Agri-Sosioekonomi

Section

Articles

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