TINGKAT KEPUASAN KONSUMEN KUE TRADISIONAL “KIOS DANNY ANGGUR” DI PUSAT KULINER AIRMADIDI KABUPATEN MINAHASA UTARA

Authors

  • Cindy Pricilia Alouw Agribusiness Study Program, Department of Social Economics, Faculty of Agriculture, Sam Ratulangi University, Manado
  • Ribka M. Kumaat Agribusiness Study Program, Department of Social Economics, Faculty of Agriculture, Sam Ratulangi University, Manado
  • Benu L. S. Olfie Agribusiness Study Program, Department of Social Economics, Faculty of Agriculture, Sam Ratulangi University, Manado

DOI:

https://doi.org/10.35791/agrsosek.v18i2.55164

Keywords:

satisfaction, consumer, traditional cake, likert scale

Abstract

The objective of this research is to determine the level of customer satisfaction of the Traditional Cake “Danny Anggur Stall” at the Airmadidi culinary center, North Minahasa Regency seen from the product, price, place, and service variables. This research was conducted from September to October 2021, using primary data and secondary data using accidental sampling technique as a sampling method and 30 respondents. The data analysis method used is descriptive data analysis using a Likert Scale. The results showed that the level of consumer satisfaction of traditional cake "Danny Anggur Stall" from the variables of product, price, place, and service was 71.67%, generally classified as satisfied. Specifically, the level of consumer satisfaction of the Traditional Cake “Danny Anggur Stall” which has the highest satisfaction index, namely the product variable is 73.61%, location is 73.33% and price is 70.74%. For the lowest satisfaction index, the place variable is 62.00%.

Author Biographies

Cindy Pricilia Alouw, Agribusiness Study Program, Department of Social Economics, Faculty of Agriculture, Sam Ratulangi University, Manado

Final-year students at the Agribusiness Study Program, Department of Social Economics, Faculty of Agriculture, Sam Ratulangi University, Manado

Ribka M. Kumaat, Agribusiness Study Program, Department of Social Economics, Faculty of Agriculture, Sam Ratulangi University, Manado

Researcher, Lecturer at Agribusiness Study Program, Department of Social Economics, Faculty of Agriculture, Sam Ratulangi University, Manado

Benu L. S. Olfie, Agribusiness Study Program, Department of Social Economics, Faculty of Agriculture, Sam Ratulangi University, Manado

Researcher, Lecturer at Agribusiness Study Program, Department of Social Economics, Faculty of Agriculture, Sam Ratulangi University, Manado

References

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Permana, S. H. (2017). Strategi Peningkatan Usaha Mikro, Kecil, dan Menengah (UMKM) di Indonesia. Aspirasi. 8(1), 93- 103. https://jurnal.dpr.go.id/index.php/aspirasi/ article/view/1257. Diakses 10 Februari 2021.

Rengkung, L. R. (2015). Keuntungan Kompetitif Organisasi dalam Perspektif Resources Based View (RBV) ASE. 11(2A), 1-12. Fakultas Pertanian. Universitas Sam Ratulangi. https://doi.org/10.35791/agrsosek.11.2A.2 015.9447, Volume 11 Nomor 2A.2015. Diakses 23 Maret 2021.

Sri Palupi. 2010. Upaya Sosialisasi Makanan Tradisional Umbi-Umbian Sebagai Pengganti Makanan Pokok. Seminar Nasional Mindset Revolution. ISBN: 978- 602-9617-0-5. Diakses 17 Agustus 2021.

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Published

2022-07-12

How to Cite

Alouw, C. P., Kumaat, R. M., & Olfie, B. L. S. (2022). TINGKAT KEPUASAN KONSUMEN KUE TRADISIONAL “KIOS DANNY ANGGUR” DI PUSAT KULINER AIRMADIDI KABUPATEN MINAHASA UTARA. AGRI-SOSIOEKONOMI, 18(2), 337–344. https://doi.org/10.35791/agrsosek.v18i2.55164

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Articles