PERSEPSI KONSUMEN PADA OLEH OLEH KHAS MANADO DI TOKO MIENS SOUVENIR

Authors

  • Junita Fiane Umboh Agribusiness Study Program, Department of Social Economics, Faculty of Agriculture, Sam Ratulangi University, Manado
  • Paulus Adrian Pangemanan Agribusiness Study Program, Department of Social Economics, Faculty of Agriculture, Sam Ratulangi University, Manado
  • Elsje Pauline Manginsela Agribusiness Study Program, Department of Social Economics, Faculty of Agriculture, Sam Ratulangi University, Manado

DOI:

https://doi.org/10.35791/agrsosek.v18i1.55193

Keywords:

perception, consumer, likert scale

Abstract

This study aims to determine and examine consumer perceptions of typical Manado at Miens Souvenir during the pandemic Covid-19. The study was conducted from September 2020 to May 2021. The data used in this study is primary data, namely data collection through media online with a google form to respondents who have shopped for souvenirs typical of Manado with 30 samples of respondents. Secondary data were obtained owners from Miens Souvenir and literature related to this research. The research data were analyzed using descriptive analysis based on the Likert Scale. The results showed that from the attributes of shopping convenience, product, price, physical place of business, and service quality to the five factors that tended to influence it, they were included in the category of strongly agree (41.1%), agree (47.0%), neutral (10.2%), disagree (0.5%), while strongly disagree (1.0%). From the category of strongly agree, the ease of shopping attribute ranks first (46.7%), followed by service attributes (43.2%), price attributes (41.0%), product attributes (38.4%), and final position attributes physical place of business (36.2%).

Author Biographies

Junita Fiane Umboh, Agribusiness Study Program, Department of Social Economics, Faculty of Agriculture, Sam Ratulangi University, Manado

Final-year students at the Agribusiness Study Program, Department of Social Economics, Faculty of Agriculture, Sam Ratulangi University, Manado

Paulus Adrian Pangemanan, Agribusiness Study Program, Department of Social Economics, Faculty of Agriculture, Sam Ratulangi University, Manado

Researcher, Lecturer at Agribusiness Study Program, Department of Social Economics, Faculty of Agriculture, Sam Ratulangi University, Manado

Elsje Pauline Manginsela, Agribusiness Study Program, Department of Social Economics, Faculty of Agriculture, Sam Ratulangi University, Manado

Researcher, Lecturer at Agribusiness Study Program, Department of Social Economics, Faculty of Agriculture, Sam Ratulangi University, Manado

References

Anwar, I., dan Satrio, B. 2015. Pengaruh harga dan kualitas produk terhadap keputusan pembelian. Jurnal Ilmu dan Riset Manajemen (JIRM), 4(12).

Santoso, H., & Putri, E. A. 2015. Pengaruh Perbedaan Jenis Kelamin Terhadap Perilaku Pembelian Produk Hijau di Semarang.

Wulansari, Sartika. 2013. Persepsi Wisatawan Terhadap Produk Kuliner di Kawasan Wisata Istana Siak Sri Indrapura. (Jurnal)

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Published

2022-01-28

How to Cite

Umboh, J. F., Pangemanan, P. A., & Manginsela, E. P. (2022). PERSEPSI KONSUMEN PADA OLEH OLEH KHAS MANADO DI TOKO MIENS SOUVENIR. AGRI-SOSIOEKONOMI, 18(1), 135–140. https://doi.org/10.35791/agrsosek.v18i1.55193

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Section

Articles