THE EFFECT OF PRODUCT INNOVATION, PRICE AND BRAND IMAGE ON DECISIONS TO BUY USED CARS (Case Study of The King Cobra Auto East Jakarta Showroom). JMBI UNSRAT [Internet]. 2023 Jun. 30 [cited 2026 Sep. 9];10(2):867-81. Available from: https://ejournal.unsrat.ac.id/v3/index.php/jmbi/article/view/49569