Adaptasi Fashion Dalam Arsitektur Pada Graha Mode Busana di Kota Manado

Abstract

Fashion pada Abad Pertengahan dipengaruhi oleh kelas sosial dan status, mencerminkan kekayaan dan kedudukan seseorang. Dengan perkembangan cepat tren fashion modern akibat perubahan sosial, politik, dan budaya, dunia mode kini menjadi daya tarik bagi kawula muda dan perancang daerah. Meskipun ada anggapan bahwa perancang daerah kurang berbakat, karya mereka telah terbukti diminati baik di daerah maupun kota besar Indonesia, bahkan diekspor. Kota Manado, Ibu Kota Provinsi Sulawesi Utara, memiliki perekonomian yang tumbuh pesat, mirip dengan kota-kota di Pulau Jawa, termasuk perkembangan signifikan di bidang fashion. Mengintegrasikan elemen fashion dalam arsitektur diharapkan dapat menciptakan graha mode busana yang menarik secara visual dan berkesan, sekaligus memperkuat identitas budaya Sulawesi Utara. Graha mode busana ini diharapkan dapat meningkatkan budaya busana lokal, menarik wisatawan, mendorong kreativitas, dan mengedukasi masyarakat Kota Manado.

Fashion in the Middle Ages was influenced by social class and status, reflecting a person's wealth and position. With the rapid development of modern fashion trends due to social, political and cultural changes, the world of fashion has now become an attraction for young people and regional designers. Even though there is an opinion that regional designers lack talent, their work has proven to be in demand both in Indonesia's regions and big cities, and is even exported. Manado City, as the capital of North Sulawesi Province, has a rapidly growing economy, similar to cities on the island of Java, including significant developments in the fashion sector. Integrating fashion elements in architecture is expected to create a fashion house that is visually attractive and memorable, while strengthening the cultural identity of North Sulawesi. It is hoped that this fashion house can improve local fashion culture, attract tourists, encourage creativity and educate the people of Manado City